Before we start, I want to assure you that this column will NOT spoil the final season of Stranger Things. I do my best to avoid spoilers in general, but it will be particularly easy in this case because I have not yet watched the final season of Stranger Things. A lot of people around me have, though, and a lot of people have opinions about it. This week, as my students filtered back into my class after their Christmas break, I heard them discussing the series finale and I had to kindly request that they refrain from speaking about specifics in my presence. (I believe my exact words were “If you spoil anything for me I’m going to make it my mission to see to it that you never graduate.” It’s good to teach seniors sometimes.)

One of the non-spoiler things I heard them discussing, though, was something people were calling “Conformity Gate.” I don’t know exactly what this is a reference to or where the term comes from, other than the generic tendency ever since Nixon to append the -gate suffix to any sort of scandal or conspiracy because people are too lazy to come up with something original. From what I gathered, the “Conformity Gate” discussion centered around an internet theory that there was a SECRET NINTH EPISODE of the final season, that the episode that dropped on New Year’s Eve was NOT the actual series finale, and that on the evening of January 7th, Netflix would surprise us all by dropping the TRUE series finale of the epic and long-awaited sci-fi/horror series Stranger Things.
And I gotta tell ya, when I heard this theory, I lauuuuuuuuuuuuuuuuughed…
This isn’t the first time I’ve heard such a thing. Last fall, there was supposedly a secret episode of Peacemaker season two. At one point I recall hearing such a theory about Game of Thrones. I’m pretty sure I’ve heard it for certain series of Doctor Who. And just like with those other series, Jan. 7 came and went and there was nothing except an announcement for the (previously-announced) Stranger Things animated spin-off series.
These theories are simply never true. And honestly, the way that TV and movie production is handled in this day and age, such a thing would be virtually inconceivable.
Not impossible. In fact, it would be relatively easy to do. It’s just that the studios would never let ’em do it.
Now I’m going to preface this by saying that these theories are almost always spread by people who are upset about the final episode and unable to accept that what they just saw was the “real” ending. It’s a stubborn, childish insistence, and even in those cases where I happen to agree that the final episode was disappointing, it’s kind of an insult to the people who actually made the show. (I can only imagine what would have happened had this sort of speculation been common when How I Met Your Mother wrapped.) I’m not saying that it’s unfair to be disappointed in how a show ends – that is of course a matter of personal taste and nobody has the right to tell you that you’re right or wrong for your tastes. But it IS pretty darn childish to have the attitude that what you watched was somehow SO bad that it MUST have been an intentional misdirect.
Think about it just for a second: is anyone who works on TV – writers, directors, actors, showrunners – ever going to DELIBERATELY make a bad episode? Would they take such a risk? That’s not anyone’s goal. They want to build interest and anticipation with each installment, and having people trash your work doesn’t do that. There’s an old adage that the only “bad press” is “no press,” and I’m here to tell you, that’s a straight-up lie. Just ask the people who made the Spider-Man quasi-spinoff Morbius.

That movie was the talk of the town. Everybody was discussing it, making memes about it, and pushing it to the forefront of the conversation…but the buzz, deserved or not, was all BAD. And then the movie came out and completely bombed. Then when people kept talking about it, Sony took a shot at re-releasing it, and it bombed AGAIN. I’m not saying that without the bad buzz the movie would have been a hit, but it’s undeniable that heavy internet chatter surrounding the film did NOTHING to help its numbers.
Then there’s the other reason that such a thing would be virtually inconceivable today: the studios who make movies and television shows are utterly adverse to surprise. Everything – and I mean EVERYTHING – has to be dumped out onto the public far ahead of time. Casting news, songs, climatic battles, full songs are all spilled out onto the internet weeks, months, even years before the movie or TV show actually makes it to your screen. Movie trailers have become particularly bad about this. I love a good trailer. Making a good trailer – essentially a short film intended to get an audience interested in watching the FULL movie – is an art form in and of itself. But the studios seem to have forgotten that, and rather than doing something artful to engage the audience and make people want to head to the movie theater, their strategy seems to be to just give away every surprise and plot point in the hopes that it will accomplish the same thing.
I get why they do this, of course. Whether you’re talking about a theatrical release or a streaming show, in the 21st century it seems like the only numbers that matter are those that we get in the first few days of a release. Let’s use the recent slate of Avengers: Doomsday trailers as an example. In the last few weeks, we’ve started to get teaser trailers that show a glimpse of a character or two, followed by the announcement that “Steve Rogers will return in Avengers: Doomsday.” Or Thor. Or the X-Men. And by the time you read this, there will probably be teasers with everyone from the Fantastic Four to Spider-Ham to Millie the Model.

None of these (except Millie) would be much of a shock. Last year Marvel had a huge streaming event which amounted to showing us – one at a time – director’s chairs with the names of assorted cast members, their way of telling us who was going to be in the movie. Some of them were a surprise at the time, and that was (I admit) kind of cool. But wouldn’t it have been cooler if we had NO IDEA that Patrick Stewart and Kelsey Grammar were going to be back as Professor X and the Beast until we were in the theater, watching it, and then they showed up out of the blue?
I think so, anyway.
Would in-theater surprises get people excited? Would it make them engaged? Absolutely. If an audience is excited and energized about a movie, they’ll walk out talking about it, they’ll tell their friends they have to see it, and the movie can grow legs. But the problem is that the studios no longer CARE about legs. This strategy – keep it a surprise and build word of mouth – is the way to get people excited about a movie in the long-term. That’s not how movies are evaluated anymore, unfortunately. All that matters is that opening weekend in a theater or the first 48 hours of streaming. If you don’t get massive numbers up front, a movie is declared a failure. There was a time when a movie might not have had an enormous opening weekend, but positive word of mouth would allow it to stay in a theater for weeks or even months until it became what they called a “sleeper” hit.
The studios don’t care about that anymore. An ad that says “the number one movie in America!” is way sexier than one that says “we made back our budget in the fifth week of release!” So they do everything they possibly can do to frontload the audience and get everyone to see the movie right away. This, by the way, is one of the approximately 3,972 reasons that I’m very nervous about the prospect of Netflix buying Warner Bros. Netflix is a streaming platform, and the head of the company has frequently expressed outright disdain for the theatrical release model that I personally hold so dear. I’m very much afraid that if this deal is eventually allowed to happen, it will be the final chokehold on the already-dying movie theater experience.
But that’s a whole different topic. What does this have to do with “Conformity Gate” and the potential for another episode of Stranger Things? It’s simply this: Netflix (any studio, really, but we’re talking about Netflix specifically at the moment) would simply never take the risk of hiding such a thing. They are ADDICTED to telling you EVERYTHING. Remember, this is the studio that tells its writers that the characters have to ANNOUNCE WHAT THEY ARE DOING OUT LOUD because they assume that most of the audience will be scrolling on their phones instead of really paying attention when they’re watching a show. Do you honestly think they’ve got a high enough opinion of you to drop a surprise like that?
The tragedy of it is that I actually think it WOULD be a great thing to attempt, kind of like a hidden track on a CD. (Those don’t really exist anymore either, so kids, ask your parents.) It would be amazing if Netflix, or anybody for that matter, was capable of keeping a secret of this magnitude and then executing it. Now they obviously couldn’t do it all the time. It would need to be used sparingly, and only for exactly the right project, a story for which that kind of surprise ending would be both structurally and tonally appropriate. And let’s be honest here: they would not hide the existence of the episode right up until the moment it drops. It’s far more likely that the episode we EXPECT to be the finale to end with a “To be continued” card or something to that effect. But if executed properly, it could be a really thrilling moment.
The funny part is that Netflix actually did do something like this once. Anybody remember the Super Bowl in 2018? Like most Super Bowls, the biggest draw was the commercials. I was there to see what Doritos was up to, or Pepsi, or something dot com that probably doesn’t exist anymore. And most of all, I’m there for the movie trailers. As far as I’m concerned, every Super Bowl commercial should either be really funny, or a kick-ass movie trailer. In 2018, one of those trailers hit us with the Netflix logo, then scrolled into scenes from some sort of outer space thriller that we hadn’t heard of before. It wasn’t like getting a Marvel or Star Wars trailer, where we knew that the movie was in production and we were just hoping for our first glimpse. This was something totally new.
And at the end of the trailer, we got the title: The Cloverfield Paradox. Holy crap. It was the new Cloverfield movie, the one that had been rumored ever since 10 Cloverfield Lane. And it wasn’t going to theaters, it was gonna be a Netflix movie.
Then came the biggest shock: the announcement that the movie was NOW STREAMING. It wasn’t telling us that the movie was dropping in a year or a month. It was ON NETFLIX AND WE COULD WATCH IT RIGHT NOW.

I thought then – and still think now – that it was one of the most brilliant marketing moves Netflix could ever have done. It was an incredible surprise and it got me more enthusiastic about watching that movie that I think would even have been possible otherwise. And it’s a shame, really, that as a movie The Cloverfield Paradox turned out to be…well…not great. Because if it had been, that would have been checkmate. This could have been an annual thing. We could sit down for the Super Bowl every year, wondering what movie Netflix was going to announce during the game that we would have the option to watch as soon as the game was over (as opposed to the random episode of Matlock that they usually show for some reason).
But it didn’t pan out that way, and now Netflix is more risk-averse than anybody. Remember, this is the studio that cancels entire series if they aren’t a smash hit in the week after the first episode drops. Do you really think they’d take a chance at a whole surprise episode?
It would be cool, don’t get me wrong.
I just don’t see it happening.
So the next time you’re unhappy with the finale of a Netflix show and someone floats the idea that there’s a special “hidden” episode waiting for you, ask yourself if the streamer that killed The Santa Monica Diet would actually do such a thing before you pass that rumor along.
Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. You can subscribe to his newsletter by clicking right here. He’s also started putting his LitReel videos on TikTok. He’s planning to start his own Stranger Things conspiracy theory. Now that Netflix has Sesame Street, they’re doing a miniseries that will reveal the hidden connection between Eleven and all her siblings to the terrifying and legendary Count Von Count. You heard it here first.






























































