A few days ago, my brother texted me a picture of a display in a bookstore, asking if I had ever heard of the books in question. The message didn’t go just to me, though, but to our family group chat, and before I had a chance to reply my wife chimed in with, “You’ve opened Pandora’s box.”
She wasn’t wrong. The display in question was of the books and merch from the Dungeon Crawler Carl series.

My brother doesn’t pay attention to the stuff that I post online, so I explained to him what I’ve been saying to you guys for several months now: Matt Dinniman’s Dungeon Crawler Carl series is a fantastic LitRPG, an engaging, exciting, hilarious, and remarkably well-crafted saga about a young man who survives an alien apocalypse and – along with his ex-girlfriend’s show cat Princess Donut the Queen Anne Chonk – is forced to fight for his life in the most twisted, violent, sadistic, and popular reality survival television series in the universe. I talked about those books here and on TikTok frequently while I was reading them, a quest that took less than two months to get through all eight massive volumes. My family apparently missed out on all of that, so take from that what you will.
Anyway, in the midst of this conversation my sister – who similarly had no idea that I became sincerely obsessed with this book back in April – said last year she mentioned to a co-worker that she listens to audiobooks on her commute to work, and DCC was immediately recommended to her. The DCC audiobooks, narrated by Jeff Hayes, have a massive fan base all of their own thanks to their high production values, the ease with which the story translates to an audio medium, and the fact that Hayes is really, really good as a narrator. Reportedly there were people who got upset at one point because Audible wasn’t crediting the narrator who provided the voices of the female characters, unaware that it was 100 percent Jeff.
By the time the conversation had ended, my brother had taken the first book in the series to the checkout counter in the bookstore he was texting from and my sister had spent an Audible credit on the same book to listen on her drive to work. I am sitting off to the side, happy to know that I’ve helped bring more people into the Cult of Carl, and sincerely hoping that I am present the first time the two of them have a conversation about characters like Prepotente and Tserendolgor, because my brother won’t know how to pronounce their names and my sister won’t be able to figure out who he’s talking about by the spelling.

Which brings me to the point of this week’s column: I really love when I help other people find their way into the stories and fandoms I enjoy. Honestly, that’s one of the reasons I write things like this in the first place. If I enjoy something, I find it more enjoyable when I have people to share it with. So I write about why I love these things, I talk about what makes them so great to me, and I hope that in some small way I can help a few other people find their way to these things. I talk them up in real life too. My wife can attest to the fact that I have been none-too-subtlely trying to get her to read DCC as well, and although I often worry that I run the risk of hyping things too much, I know that if anybody on the planet can see and accept my childlike enthusiasm for what it is, it’s her. Plus, she’s the person I talk to more than anybody else, so I need her to know what I’m referencing when our son loses the remote control for the 13th time this week and I sputter, “You will not break me.”
It’s not like this with everybody. I’ve known people in the past who take it as a personal offense when something that they’ve enjoyed goes “mainstream.” It’s the nerd equivalent of the hipster who only likes obscure bands, then drops them as soon as they release a hit record. This attitude, this idea that if something has achieved recognition it has somehow become beneath you, is – I’m gonna be charitable here – bat-shittingly stupid. While it’s true that popularity is not a measure of quality, it’s not a red flag either. Bad things can be popular, sure. But there is still room in the universe for something that receives universal acceptance to also be a work of great value, not only in terms of sheer entertainment, but also informationally, emotionally, and spiritually.
Bluey, for example.

Or Shakespeare. I go back to the Shakespeare well a lot, but that’s because it’s so all-pervasive in western society that the Bard usually provides an easy example, and also because Willie slaps. But people in the modern age tend to think of Shakespeare as some elevated, highbrow work of art, something that’s out of the reach of the common man. People in Shakespeare’s time, however, recognized his plays for what they were – awesome stories held together by decapitations, murder, and a level of sexual innuendo that makes RuPaul’s Drag Race look like Sesame Street. That’s WHY THEY’RE SO GOOD.
What’s more, if a fandom doesn’t grow, it dies. It’s not like Shakespeare was the only British playwright cranking out dramas at the turn of the 17th century, but he’s the only one that still exists in the public consciousness. Why? Because people keep sharing and talking about his work. He’s like My Little Pony in that way, among all the obvious others. Shakespeare – and all popular entertainment for that matter – only stays popular if it is shared.
In the modern world, to be fair, there is a corporate element to popularity. The companies that control radio stations largely decide what the hit songs are going to be by virtue of deciding which ones will get the most airplay, and advertising can make you believe that you’re the only one who’s never watched a TV show. Every so often you’ll see, for instance, somebody on Facebook proclaim that they’re “part of the 1 percent of the population that’s never watched an episode of Game of Thrones.” That’s patently stupid, by the way – at the height of its popularity, Game of Thrones had approximately 44 million global viewers, which is staggeringly high, but it’s still at MOST about 12 to 13 percent of the population of just the United States. Even by the most generous metric, the MAJORITY of Americans have never watched it, so proclaiming that you haven’t doesn’t make you special, it just makes you a pretentious ass. On the other hand, the show DID become such a huge part of the national conversation for a while that it could FEEL as though everybody else was a fan, even if you weren’t.
But that kind of fame is fleeting. It lasts for a while, to be certain, but it doesn’t pass the test of time unless it garners actual fans, and fans who stick with it. If you’re old enough, you may remember back in 2011 when a girl named Rebecca Black was briefly the most popular thing in the world for her hit single “Friday.” You may also be realizing for the first time that you haven’t thought about her in 15 years. Reportedly, her parents paid a lot of money to have the track produced and dropped on YouTube, where it got pushed into popularity, but that popularity frittered away as quickly as it showed up. It’s a frequent pastime among people of a certain age to complain about modern entertainment and compare it to the “classics” of their formative years. The truth is, there was just as much crap back then as there is today, it’s just that the crap gets forgotten and only the stuff that actually builds an audience is remembered.
So if you’ve got a book series, a TV series, a comic book character, a movie, a band, or any other kind of entertainment that you love, it is in your best interest to see it become popular, lest it become forgotten.

Star Trek only exists today because of this. NBC cancelled the original series after only three seasons, and if the fandom had frozen at that point it would be just another footnote in television history. But the fans clung to it and kept it alive, and when it entered syndication it was introduced to new audiences that were never allowed to experience it the first time around. And there are plenty of other examples. When Charles Schulz launched Peanuts, it only appeared in SEVEN newspapers. Now, over a quarter-century after the strip was retired, Charlie Brown and Snoopy are still icons. Breaking Bad, one of the most acclaimed TV shows of all time, slummed it at the bottom of the ratings chart until it was added to Netflix. Cheers was on the verge of cancellation for the first few years of its existence until word grew and the show blew up into the cultural touchstone that it is.
And honestly, having other people to share things with is one of the things that makes fandom worthwhile. When I’m really into a book, a TV show, or a movie, I want to talk about it. That’s a lot easier if you’ve got other people who are into the same thing to talk TO. Otherwise, you’re just yapping into the wind, and apparently I do enough of that on a daily basis anyway.
Sure, there are toxic elements of any fandom. I’m not talking about those. People like that aren’t fans of anything, really, except for being assholes. I’m talking about people who actually love what they love, want to talk about those things that they love, and are looking for other people who appreciate those things.
This is why you can’t be shy about the things you love. Wear that t-shirt, put the patch on your jacket, slap that bumper sticker on your car, and let everybody know how awesome your awesome things are.
And if you want to talk more about Dungeon Crawler Carl, I’m right here.
Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. He’s also started putting his LitReel videos on TikTok. Or Supergirl. He’ll talk about that, too.












