I thought about writing this as one of my Geek Punditry columns, but that doesn’t really fit the thesis of that feature. Geek Punditry is where I write about things that I love, and this doesn’t qualify. But at the same time, it’s been pervasive lately, and in the last few weeks seems to have gotten worse than ever, so it’s time I talk about it.
Yesterday on LinkedIn, I got a sponsored message offering me the chance to apply to an AWESOME new job making UP TO $15 an hour! And all I had to do – get this – is TRAIN AI TO WRITE. The laughable thing is not the pay, nor is it the fact that they were making this offer to somebody who has been remarkably vocal about being AGAINST the use of generative AI in the arts. The really funny thing is that somehow the algorithm somehow got the idea that I would be willing to work at something that destroys everything I care about.
Using artificial intelligence to generate art of any kind – writing, comics, 3D modeling, music, you name it – is completely abhorrent to me. AI takes the work of real artists, human artists, breaks it down into data points, and spit out some sort of amalgamation that is as bland as it is fast. People love to joke that everything Hollywood puts out these days is just regurgitating old ideas anyway, but folks, you have NO idea how much worse it would get if AI becomes the norm.
I’ve heard the arguments, of course:
- “Human artists draw inspiration from other artists too!” Sure, but they still have the ability to innovate and make something new, which AI does not.
- “AI is just a tool, like a typewriter.” Bull. If someone can write an essay using a typewriter and I take the typewriter away, they can write it with a pen and paper. It might not be as fast, it might have more mistakes, but they can do it. If I take away the pen, they can scratch words out in the dirt with their fingers. But if someone can only “write” using ChatGPT and I take away ChatGPT, they’re helpless. That’s not a tool, that’s a replacement.
- “New technology has always replaced old technology. Do you think we should still be using the horse and buggy?” The difference here is that in the past, the creation of new technology has brought with it new jobs to replace the old ones. When the automobile arose we no longer needed as many people caring for horses, but now we needed workers in car factories, mechanics, and people to construct and maintain roadways, not to mention all of the ancillary jobs that cropped up as the tourism and hospitality industry grew exponentially to keep up with the greater ability to travel. But AI is taking away jobs WITHOUT any appreciable creation of new jobs, and that’s not sustainable.
- “AI is the future.” Calling something awful the way of the future has been the tool of every despot in history. You don’t get to decide what the future is, the future will decide that itself.
I was blindsided a few weeks ago when I discovered that National Novel Writing Month, the annual writing challenge that I have participated in and championed for nearly 20 years, was taking advertising from companies that use generative AI. What’s even worse, when asked to define their position on the matter, a spokesperson for NaNoWriMo said it was “ableist” to deny people the right to use AI to create. A great tactic, that. The surest way to try to get the internet on your side is to call your opponent anything-”ist,” because there’s nothing in the universe worse than being an “-ist.” But it’s a garbage argument, friends. Has anyone ever looked at one of Stephen Hawking’s books and said, “if only there was an algorithm that could have written this for him”? Has anyone ever thought that about the works of Helen Keller? Has anyone said that Beethoven, Ray Charles, or Stevie Wonder really could have made something of themselves if there was a computer to compose for them? No, NaNoWriMo, calling it “ableist” to oppose generative AI is a slap in the face to every person who has overcome their own difficulties and a transparent, pathetic attempt to deflect criticism from yourself coming from the very community that you helped to build.
I deleted my account. It hurt, but I did.
I need you to understand that I do not oppose artificial intelligence in its entirety. It CAN have uses, and it DOES have positive applications. I teach a unit on this to my senior class every year, and as such I try to keep up with what it is and how it can be used, so I flatter myself to think I know at least a little more about the topic than a lot of people. One thing AI is really good at, for example, is pattern recognition, and that can be very useful. It can detect potentially cancerous cells before they become malignant. It can be used to sort and categorize information. Hell, you could theoretically use it to help solve crimes. These are things that are beneficial, helpful, even potentially life-saving.
But using AI to write a book or draw a picture benefits nobody except for the person who didn’t want to devote the time and effort to learn how to do it themselves.
I don’t even understand how anybody can take pride in something they “create” with AI, as all they’re essentially doing is describing what they want. If I need a book cover, I contact an artist (usually my pal Jacob Bascle, who has done most of my books) and we discuss what I’d like it to look like. He does a mock-up, I give him thoughts on any changes or adjustments I want, and then he creates a finished product. But at no point in the process do I think I can call myself the artist or the designer of this piece, any more than someone who commissions a painter to paint his portrait is the artist or someone who goes down to Sears Portrait Studio (does that still exist?) can call themselves a photographer. I can be happy with the design, and I always am, but the pride I feel is because I know this is a cover that is going to get people to look at my book, not because I feel like I had any true hand in its creation.
The problem is that the people with the pursestrings love AI because it can do the job CHEAPER and FASTER than a human being, and don’t give a damn if it’s actually BETTER. The tragedy is that, especially when you’re talking about movie and television production, these are the ones deciding WHAT GETS MADE.
So what can we do about it? There’s only really one way to stop it: we have to make it unprofitable. If someone is using AI in the creation of a movie, or a television show, or a cartoon, or a novel, or a video game, or a comic book, we have to collectively decide to NOT SUPPORT THAT WORK. Lionsgate, for example, has recently signed a deal with an AI studio that they hope can be used to eliminate things like storyboard and visual effects artists. Awesome, right? Faster! Cheaper! Worse product that puts actual human beings out of a job, but who cares as long as it’s faster and cheaper? So that means that I can’t – and none of us should – continue to support the studio behind the Hunger Games and Saw franchise, among many others.
Then there’s James Cameron, director extraordinaire, who has joined the board of directors of Stability AI, the company behind things like the controversial Stable Diffusion system. You would think the man who created Skynet in the Terminator franchise would know better, but no. Instead, the company says that having him on board will “empower creators to tell stories in ways once unimaginable.” The real takeaway here seems to be that Cameron is more interested in shiny new technology than he is in actual creativity or innovation in storytelling, although that shouldn’t come as a surprise to anybody who has seen Avatar.
Of course, the tough part about a boycott of these companies and creators is that you can’t trust that they’ll all be as honest about it as Lionsgate and James Cameron, so we may wind up throwing support behind AI without realizing it. That’s where we need the creators themselves to take action. Last year we saw a prolonged strike from both the writers and actors in American film over various issues, AI included, but it doesn’t seem like the industry has learned its lesson. So now we need the writers, directors, actors, and other creatives making these things to refuse to work with companies or individuals that use generative AI and, what’s more, BE VOCAL ABOUT IT. We need them to TELL us when they turn down a job because of AI so we know not to support that work, because otherwise we’ll see it quickly spiral into a modern witchhunt of accusations. Earlier this week, people accused Disney of using AI in the creation of the new poster for the upcoming Thunderbolts* movie. That accusation appears to have been unfounded, but you can be sure that more people heard the accusation than the exoneration. It just proves that we need first-hand accounts, not speculation.
I know that’s easier said than done. These people are under contract. A lot of these contracts include a clause forbidding them from speaking out against the company they’re working for. And people at the bottom of the hierarchy may not be able to afford turning down work for reasons of integrity, because ultimately most people will have to choose putting food on the table instead of principle. (The sad irony is that these people at the bottom are also the first ones that will be replaced when AI use becomes rampant.) I feel for these people, and I don’t blame them for staying quiet. So it’s going to have to be up to the people at the TOP to speak up. Can you imagine the response if people like Zoe Saldana or Sigourney Weaver said they’re not going to make any more Avatar movies as long as Cameron is involved with Stability? The impact could be seismic.
My biggest fear is that it’s already too late. Pandora’s box is cracked. (The original Pandora, not the Avatar one.) If it’s opened too widely, it’ll be impossible to stop this. We need to fight back against it now while there MAY still be time to push it back. If not, the future of the arts will just be as bleak as the one James Cameron once tried to warn us about.





























