Geek Punditry #119: It’s the Little Things

Here at Geek Punditry Global Headquarters and Communications Hub and Lawn Care Emporium, we have five separate but equally important departments: the Department of Movie Stuff, the the Department of TV Stuff, the Department of Book Stuff, the Department of Comic Stuff, and the Jimmy John’s down on the third floor. And we try our best to balance those departments out, spending a little bit of time on each and not overwhelming our legion of adoring readers with any one topic above any other. But even though last week’s topic was about comic books, and I feel we’ve gotten a little comic book heavy lately, we’re going back to DC Comics again this week. There are two important reasons for this:

  1. The topic we’re going to discuss is of great significance and, if studied properly, has the potential to turn into a great boon not only for DC Comics, but for the entire comic book landscape.
  2. I couldn’t think of anything else to write about.

Last year, our friends at DC kicked off a publishing initiative called “Compact Comics.” This new line of paperback editions, all bearing a distinctive trade dress, collects some of DC’s most popular and important storylines in volumes smaller than the usual trade paperback design. At 8.5 by 5.5 inches, these full-color editions are almost exactly the size of a current fiction paperback that you might buy at any bookstore. They sell for $9.99, and have become a hit in both comic shops and in other retail outlets. And frankly, it couldn’t have come at a better time.

“You see, we call them COMPACT because they’re SMALL.” –Guy who paid $250,000 for his marketing degree.

Comics are in a bit of a crisis, although to be honest, there’s nothing new about that. I’ve been reading comic books for 40 years and I can’t remember a time when people didn’t fear that the industry was in the midst of some crisis or another. But we’re in a time where the distribution model is in absolute turmoil, with so many publishers abandoning Diamond Distribution (which had a monopoly on the comic book distribution market for decades) that the company had to declare bankruptcy earlier this year. As Diamond scrambled for a new owner to right the ship, all of the comic book publishers were flailing about, trying to make sure that they could still get their product into the hands of readers.

What does this have to do with Compact Comics? Nothing – at least not directly. DC abandoned Diamond some time ago, and they’re one of the few publishers big enough to weather this particular storm without any real chaos. But the issue here is how to get readers to pick up the comics, and what DC has done is found a format that is inherently appealing to those readers, something that will draw people in and get them not only to read one volume, but to go back to the shop and pick up another one. And that’s exactly what everybody in comic books should be trying to do.

I didn’t have a banana for scale so, as per FDA guidelines, I used Dean Koontz instead.

First of all, the size is important, and don’t let anybody tell you differently. Traditional graphic novels in the larger trade paperback format have been fine for a long time, but they’re not as portable as the Compact Comics. They’re good as archival editions, whereas Compact Comics are the sort of thing that will appeal to a casual reader – someone who is browsing the stacks at an airport bookstore or shuffling through the available volumes at Barnes & Noble looking for their next great read. It’s not a coincidence that the Compact Comics size is very similar to that of Japanese Manga, which is enormously popular. (The day I realized that Manga now had a section three times as large as the traditional graphic novel shelves at Barnes & Noble, I died a little inside.) Some may see this as an attempt by DC to court the Manga reader, and I think there’s at least a little truth to that. But I think it’s even more true that they simply recognized that the portability is one of the things that contributes to the success of Manga, so they decided to run with it.

This isn’t new, of course. Manga has been growing in popularity for decades, so why has it taken American comics so long to catch up to this smaller format? Honestly, I think it’s the printing technology. Most Manga is in black-and-white, and therefore easier and cheaper to print. Most American comics, on the other hand, are in color, making them not only more expensive, but more difficult to reduce in size to the smaller format without muddying the colors or losing detail in the artwork. But printing technology has improved, and anyone glancing through a Compact Comic will be able to tell you that the artwork looks just as good now as it did in the original printing – in the cases of some of the older stories that have been remastered, even better. 

“He’s big! He’s blue! He’s right in front of you!”

The next thing, and this cannot be understated, is the price. TEN BUCKS for a complete graphic novel? These days, that’s the deal of the century. A full-size graphic novel of comparable length will usually go in the $25 to $30 range. In fact, most individual comic books these days sell for $3.99 or $4.99. That means that for the same price as two issues of Action Comics, I can get all twelve issues of Watchmen and have a complete story. It’s an incredible bargain, especially for somebody dipping their toes into comic books for the first time. Imagine a  potential reader who, for example, is excited about James Gunn’s upcoming Superman movie and is interested in reading some of the comic books that inspired it. They may look at the trade paperback or hardcover editions of some of those books retailing for anywhere from $25 to $50 (depending on how fancy the edition is) and rightly blanch. Even four bucks for a 22-page comic book story is an awful lot. But over 250 pages of Grant Morrison and Frank Quitely’s All-Star Superman for $9.99? That, my friends, is the sweet spot. With everything in the universe getting more and more expensive, seeing such a low price point is absolutely going to get a reader’s attention.

And I think it’s also important to note which stories DC selected to include in the first wave of Compact Comics. Aside from the aforementioned All-Star Superman and Watchmen, both bona fide classics, DC also included two of the more successful Batman stories from the past couple of decades, The Court of Owls and Hush. They populated the line with stories featuring their most popular (and – let’s be honest – cinematic) characters, including Wonder Woman: Earth One, Harley Quinn and the Gotham City Sirens, Catwoman: Trail of the Catwoman, and Brian Azzarello and Lee Bermejo’s chilling Joker graphic novel. Then they tossed in a recent hit, the Green Lantern science fiction murder mystery Far Sector. And as the coup de grace (which is Latin for “a cooper full of grass”) they gave us the first volume of Scott Snyder’s horror series American Vampire. Why is that so significant? Well, Snyder had a co-writer for the backup stories in the first six issues of this excellent series, a little fella by the name of Stephen King. 

And in case you didn’t know, King’s name on the cover of a book is the closest thing in the publishing world to a license to print money. For once, DC knew what they were doing.

Admittedly, his name is usually a bit larger.

The line was so popular that a second wave of Compact Comics will be hitting shops this over the course of this year, this time including Kingdom Come, Static Season One, DCeased, Batwoman: Elegy, Superman: Birthright, The Authority: Book One, Superman/Batman: Book One, DC: The New Frontier, Wonder Woman: Blood and Guts, Harley Quinn: Wild at Heart, Batman: The Long Halloween, Y: The Last Man Book One, V For Vendetta, and We3. As with the first wave, we have a good mix of perennial classics, more recent favorites, properties that are linked to upcoming DC Studios releases, and a few really strong comics from outside the DC Universe itself that have proven popular to folks who don’t read superheroes. 

And of course, as the initiative has proven successful, it’s being imitated. A few months after it was clear that Compact Comics was a hit, Marvel Comics announced its own new “Premier Collection,” a similar-sized set of graphic novels (9 by 6 inches, just a half-inch larger per side) with a $14.99 price point (a bit higher than the Compact Comics, but still more palpable than a traditional graphic novel to a new reader). This line kicked off in February with a new edition of Daredevil: Born Again, which – what a co-inky-dink! – just happens to have the same title as the recent hit show on Disney+. Isn’t it nice how stuff like that just works out sometimes?

“Kevin? C.B. What’s the slate for 2025 again?”

But DC (and anyone who copies them) has to play it smart. So far they have, but it’s imperative that they make sure that the books they’re putting out fulfill the needs of the reader. For standalone books like We3 or The New Frontier, the task is done. Put out the book and keep it in print. Maybe throw out a new cover or a new afterword for an anniversary edition, but there’s not much else to think about. But go back and look at that list of titles again. Did you notice how many of them include the words “Book One?” And even several of them that don’t have “Book One” in the name have follow-ups (Batman: The Long Halloween was followed by Batman: Dark Victory, and Jeph Loeb is currently finishing his trilogy with The Last Halloween) or were originally released as part of an ongoing series that readers would like to continue reading (Wonder Woman: Blood and Guts was part of Brian Azzarello’s 2011 run on the character). 

If the intent on DC’s part is that the readers will be drawn into the Compact Comics and then drift over to the standard-sized graphic novels for the rest of the series, that would be a huge mistake. Readers may like convenience, but we also like consistency. And if you don’t believe me, ask any book reader how they feel about a series of fantasy novels that doesn’t put the publisher’s logo, author’s name, or volume number in the same PLACE on the spine of every volume. Have a bucket handy when you do so, though, because just the thought of that may cause some bibliophiles to throw up.

No, if a reader STARTS reading Y: The Last Man in Compact Comics format, they’re going to want to CONTINUE reading Y: The Last Man in Compact Comics format. Yes, DC, that means selling all TEN volumes in this new size when it’s time to do a new printing. I concede, it wouldn’t have made sense to put out all ten volumes at once when the format was still new and untested. But once the format has demonstrated it has legs, you’ve got to stick with it. Will each individual volume make less money than the larger editions? Yes, it will. But I honestly think that what you gain in the number of sales will more than make up for any shortfall in the single unit profits. 

“No, seriously, this thing is enormous. Where’s the real Volume 2?”

So what comes next for Compact Comics? Assuming the new wave (which will begin in May with Kingdom Come) is as successful as the first, I think we could see these books on the market for a very long time. In fact, outside of hardcore comic book collectors, I could see the compact size becoming the format of choice for the casual reader. I don’t have any trouble at all foreseeing a future where this becomes the standard way that people read collected editions and original graphic novels. And I don’t think that’s a bad thing at all. In truth, I think ANYTHING that makes comics easier to get in the hands of people who don’t have them there already is a good thing. 

And so, so nice to look at.

I’ve got a few of the Compact Comics myself, and I couldn’t be happier with the format. They look good, they read great, and they look oh-so pretty on a shelf. If I had the money and space, I’d put up an entire bookcase with each of the ten that have been printed so far, leaving room for the next wave, Marvel’s Premier Editions, and anybody else who wants to play along. I sincerely believe that this is a great thing for comic books, and I hope that every publisher out there is paying attention to how well this line is doing. Because if you’re thinking about the future of comics, this just may be where we find it. 

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. You can subscribe to his newsletter by clicking right here. He’s also started putting his LitReel videos on TikTok. Yeah, he’s the kind of nerd who can write 2,000 words about a printing format, but YOU’RE the kind of nerd who READ 2,000 words about a printing format, so let’s not pretend we’re so different, all right?

Geek Punditry #59: The Crossover Question

It was the kind of news that grinds the internet to a halt, sometimes for upwards of 17 seconds. After years, decades even, where some of the most sought-after comic books of all time were out of print and unavailable unless you wanted to pay crazy eBay prices, this week DC and Marvel Comics announced a pair of omnibus editions collecting most of the crossover comics that have been produced over the years featuring meetings between the two most famous superhero pantheons in the world.

This is not a drill, people!

I’m not sure if younger fans will realize exactly how big a deal this sort of thing is. From the moment that the two respective worlds solidified, there were fans who were anxious to see the Justice League meet the Avengers, the X-Men meet the Teen Titans, Brother Voodoo meet Brother Power: The Geek. It’s like when you have toys from multiple toy lines and try to play with them all together. I know that every kid my age, at some point, had their G.I. Joes face off against Darth Vader, the TransFormers clash with He-Man, and the Thundercats and Silverhawks grab a drink down at the bar. Those were the stories that spilled out of our imagination. But the idea of a “real,” “official” story in which such a thing happened was the stuff of dreams. So in 1975, when the two publishers announced their first joint venture, it was like a dream come true!

For Wizard of Oz fans, that is. Yes, because of some weird things like licensing agreements with MGM and the public domain status of the original novel, the first comic co-produced by Marvel and DC Comics was an adaptation of MGM’s The Wizard of Oz, hitting the stands a scant 36 years after the film’s debut. I was only around for the last few years of it, guys, but it really seems like the 70s were a bizarre time.

The part where Wolverine rips out the Cowardly Lion’s entrails, in retrospect, may have been a tad overboard.

But that collaboration seemed to grease the wheels between the two publishers and, in 1976, fans got Superman Vs. the Amazing Spider-Man. Like the Oz book, this was an oversized treasury edition featuring the clash of the respective publisher’s two most popular characters, and it was a hit. In 1981 there was a second Superman/Spider-Man meeting, followed by Batman Vs. the Incredible Hulk (or, as I like to call it, “Battle of the Bruces”), and in 1982 we got The Uncanny X-Men and the New Teen Titans. Then work began on an Avengers/Justice League crossover, a story that would surely be the crown jewel for the two publishers, but things kind of fell apart. Not only did that planned crossover never happen, but all crossovers between the two dried up for over a decade. 

Childhoods were defined in these books.

That changed in 1994, when the era of comic book excess was in full swing, and the two collaborated again with what would be the first of two Batman/Punisher crossovers. It wasn’t Bruce Wayne, though – this story took place during the Knightfall era, and the Punisher ran across the Jean-Paul Valley version of Batman. By the time the sequel rolled around, Bruce was back and Frank Castle learned what the real Batman is like. This pair kicked off a new wave of Marvel/DC crossovers including Batman/Spider-Man, Batman/Daredevil, Batman/Captain America – look, by the 90s it was clear who DC’s top seller was. But Superman got in on the fun too, meeting both the Hulk and the Fantastic Four. Green Lantern met up with the Silver Surfer, and then there was the villain-centric Darkseid Vs. Galactus: The Hunger by John Byrne. 

College years, on the other hand, were defined by THESE books.

The creme de la creme, of course, was 1996’s mega-event DC Vs. Marvel, where the two universes collided in a four-issue slugfest where the fans voted for the winners of the five top battles. This was a great gimmick from a sales standpoint but posed something of a creative challenge, as writers Peter David and Ron Marz had to figure out some way to have Lobo (an indestructible alien with Superman-level strength) lose a fight to Wolverine (a character who is considerably less powerful unless you count his mutant ability to sell a trillion copies and, in this case, garner a trillion extra votes). Their solution, hilariously, was to have the two of them duck behind a counter and only have Wolverine pop up, thereby avoiding the need to actually explain how he could possibly have won.

Nerds argued over this for almost 60 years before Marvel and DC decided to settle things. It didn’t stop nerds from arguing.

Specious battles aside (I also take issue with Storm of the X-Men beating Wonder Woman with a bolt of lightning and Batman beating Captain America because the latter got hit by a wave of water from a flooding sewer which threw off his aim), the book was a smash hit. It spawned two sequel miniseries, but the thing that fans remember most were the series of one-shots that came in-between issues three and four of the main storyline, the Amalgam Universe. Basically, the Marvel and DC Universes were merged, and we got 12 one-shots starring character mashups like Super Soldier (Superman fused with Captain America), Dark Claw (Batman and Wolverine), Speed Demon (Flash and Ghost Rider) and so forth. A year later there were another series of 12 one-shots, half of which were follow-ups to the original dozen and the other six introducing new mashups like the Lobo the Duck (Lobo and Howard the Duck) and Iron Lantern (Iron Man and Green La– look, do I have to spell out EVERYTHING?). 

The next time someone tells you that drawing doofy fan mashups won’t get you anywhere, show them this.

The Marvel/DC crossover craze ended in 2003 with the long-awaited JLA/Avengers crossover, and it came about in a sort of odd way. The legendary George Perez, whom everyone agreed was the only man alive who should draw this book, joined upstart publisher CrossGen Comics, and CrossGen made all of its talent sign exclusive contracts for the term of their employment. The only loophole allowed was in Perez’s contract, which stated he would be allowed to do JLA/Avengers if it ever happened. That seemed to be enough to get Marvel and DC to figure things out, and the four-issue miniseries finally came about. But that’s the last time any Marvel or DC characters met one another.

There were other crossovers in that era, of course. Marvel’s Iron Man met Valiant’s X-O Manowar, and Daredevil encountered Shi from Crusade Comics. DC and Dark Horse comics became besties: Superman crossed over with Michael Allred’s Madman, the Joker fought the Mask, and Batman met both Grendel and Hellboy (the latter with Starman in tow). But the two biggest games in comics stopped playing together at that point, possibly because of corporate chicanery and possibly because the always friendly rivalry between the two publishers became somewhat less friendly for a while. 

Marvel, in fact, seems to have quit crossovers altogether. A search on the Internet (which, as we all know, has never been wrong about anything) seems to indicate the last time Marvel characters crossed over with any other publisher was back in 2009, when the Avengers and Thunderbolts were featured with Top Cow Comics characters in a miniseries called Fusion. We’ve recently got a new crossover, though, with Wolverine fighting the Predator, but as both characters are now owned by the Walt Disney Corporation and IP Farm and Macaroni Grill, and therefore both published by Marvel, I don’t know that it technically counts. 

And it’s not like other publishers haven’t gotten into the game as well. Before Disney bought Fox, Dark Horse Comics held the rights to Aliens and Predator, and they fought EVERYBODY. Superman Vs. Aliens, Batman Vs. Predator, Green Lantern Vs. Aliens, Magnus: Robot Fighter Vs. Predator, WildC.A.T.S. Vs. Aliens, Archie Vs. Predator (no, I’m not kidding), Batman and Superman Vs. Aliens and Predator…it was a cottage industry.

Fellas, when THIS many people have trouble getting along with you, maybe it’s time to admit that the problem is YOU.

And their sparring partners often met other publishers’ characters as well. Archie Comics has crossed over with – among others – the Punisher, Batman ‘66, Harley Quinn and Poison Ivy, Vampirella and Red Sonja, and the Tiny Titans. They also crossed over with the Teenage Mutant Ninja Turtles when Archie was publishing THAT book, but since the Turtles have moved to IDW Publishing they’ve encountered the Mighty Morphin Power Rangers (twice), Batman (four times), and the characters from Stranger Things, which has also crossed over with Dungeons and Dragons, which has also crossed over with Rick and Morty. The Power Rangers have also met both the Justice League and Godzilla, and the Justice League and Godzilla are currently meeting each other – along with King Kong – in a crossover with the Legendary Monsterverse. 

While Marvel has pulled out of the crossover game (which is something I largely suspect is an edict from Disney, although I have nothing to back that up, it’s just a gut feeling), DC has kept it up. Besides the aforementioned TMNT, Power Rangers, and Godzilla/Kong crossovers, the Justice League has met the characters from Jeff Lemire’s Black Hammer, and enjoyed crossovers with corporate siblings the Looney Tunes and the Hanna-Barbera cartoon characters. Batman and Scooby-Doo, who have met in cartoons many times, now share an ongoing children’s comic. DC has also partnered with IDW for Star Trek/Green Lantern, Star Trek/Legion of Super-Heroes, and an inventive crossover between DC’s Sandman Universe and Joe Hill’s Locke and Key. IDW seems to love crossovers, even with different licensed properties in their own stable. While they owned the licenses to these assorted properties, they crossed over TransFormers with Ghostbusters, Back to the Future, and Star Trek: The Animated Series (making new Autobots out of the Ecto-1, the Delorean, and the Enterprise, respectively). Star Trek, by the way, also crossed over with the X-Men when Marvel owned that license, in two one-shot comics and a prose novel titled Planet X. And Valiant and Image Comics did the “universes merge” story three whole years before Amalgam Comics in a series called Deathmate, which is largely remembered today for the fact that Rob Liefeld’s issue of the series was hilariously late. 

IDW is the Nick Cannon of comic book crossover events. No, not musically.

In fact, there’s only one really major franchise that has significant comic book presence that – as far as I know – has never done an official crossover, and that’s Star Wars. Even before the Disney buyout and the comics moved to Marvel, Dark Horse never made an effort to have Luke Skywalker meet Barb Wire or something. The closest they’ve come was in an out-of-continuity story in the Star Wars Tales anthology comic from 2004, in which the Millennium Falcon gets lost in a galaxy far, far away and crash-lands on a primitive planet, only for the remains to be discovered centuries later by an archeologist strongly implied to be Indiana Jones. 

I know it can seem overwhelming if you’re a casual fan, trying to make all of these things work out. The good news is, you don’t have to. The vast majority of these crossovers are either considered non-canonical to the main properties or are of such little consequence to the ongoing story that they may as well be. There are rare exceptions (the WildC.A.T.S./Aliens crossover killed off several members of Wildstorm Comics’ Stormwatch team, for example), but for the most part, they can be read on their own, self-contained, without impacting the ongoing comics in any significant way.

So why do them at all?

Because they’re fun. They’re fun for the readers, who like seeing beloved characters interact, and they’re fun for the creators, who enjoy making them just as much. It’s true that there was a saturation point of crossovers in the early 2000s, but the solution to saturation is to slow down the flow, not cut it off entirely. 

So the announcement of the two DC/Marvel omnibus editions is welcome. The DC Versus Marvel: The Amalgam Age omnibus will collect the DC Vs. Marvel miniseries, its two sequels, and 13 of the 24 Amalgam books. The DC Versus Marvel omnibus will collect most of their other crossovers. But the exclusion of the remaining 11 Amalgam books is surprising and a little frustrating, and the DC Versus Marvel omnibus will exclude JLA/Avengers, which was reprinted in a very limited charity run two years ago after George Perez announced that he was suffering from terminal cancer. The fact that it was once again Perez being on a deadline that got that book off to the printer is a sad sort of cosmic convergence. 

No joke here. George Perez was one of the greatest comic book artists ever to pick up a pencil, and he deserves all the love and respect he gets.

I hope that there are plans to reprint the rest of the Amalgam books at some point, but even if there aren’t, the fact that they’re doing the omnibus editions at all is encouraging. It’s something fans have wanted for a very long time and we didn’t really think would ever happen. It also, of course, has everybody asking a couple of pertinent questions. First, why now? What has changed in the Marvel/DC relations that allows these books to finally see print again? A lot of the people responsible for the bad blood between the publishers are gone now, and that may indeed play a significant role. And if THAT has changed, let’s just ask the most obvious question of them all:

Could this be a precursor to more?

As I said, it’s been over 20 years since the Marvel and DC Universes connected in any official capacity and a lot has changed. I think there are a lot of fans who would be interested to see Miles Morales meet Damian Wayne or have Kamala Khan interact with Jon Kent. How would the Titans of today – now DC’s premiere super-team – react to the X-Men in the age of Krakoa? And come on, fans have been pining for a Deadpool/Harley Quinn crossover for ages. Such a book would be as good a license to print money as Wolverine was in the 90s. 

I’m not saying it will happen. I’m just saying that if it DID, it would be cool. 

I’m also saying that the two omnibus books are coming out in August, which also happens to be my birthday month. I’m just. Sayin’. 

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, now complete on Amazon’s Kindle Vella platform. He’s always wanted to write the Captain Carrot/Spider-Ham crossover that America deserves.