Geek Punditry #69: Judging a Book By Its Cover

A few months ago, a friend of mine shared with me a website called Freebooksy.com, which alerts you to freebies in the Amazon Kindle store. It’s fairly simple – you click on the genres that you’re interested in when you sign up and each morning you get an email with a selection of free books available. Inclusion in the email is paid for by the authors and publishers, I should point out, as a promotional tool, so you see the same names over and over again, but it’s hard to complain about free. I check the email most days, but I don’t sweat it if I miss a day because I know that the same stuff will be comin’ around again before too long.

Also before too long I noticed a distinct trend, especially among those books that are designated as “thrillers”: utter homogony when it comes to cover design. On any given day when I open this newsletter and scroll to the thriller section, I will see a minimum of three covers with virtually the same style:

  • A single color palette – often blue, but reds and oranges are also popular – which creates a gradient across the book cover.
  • The title of the book in large unimpressive block letters.
  • The author’s name in smaller unimpressive block letters.
  • A line of text informing you what series this particular volume belongs to.
  • A background image that usually cuts across the middle of the book. This is often, but not always, a landscape of some sort. Popular choices are mountain ranges, swamps, beaches, and cabins in the snow.

Usually I would try to provide some pictures here to demonstrate my frustration, but considering how I’m talking about how dull and bland these covers are, I kinda feel bad calling anybody out specifically. So instead, I have used my legendary skill at Not-Quite-Photoshop-But-a-Free-Online-Alternative to create my own example of the sort of cover I see over and over and over again.

Now you know why I don’t design my own book covers.

Riveting, right? If you go to Amazon right now and click on the “thriller” genre once you figure out where they’ve hidden the books, you will see dozens and dozens of titles that duplicate that template to the letter. After a while they all blend together and there’s nothing to make me remember any of them. They always say you can’t judge a book by its cover, and that may be true, but I’m sure as hell more likely to pick up a book in the first place if the cover doesn’t look like it was made with Generic Thriller Template #1138. 

The same holds true for movie posters, by the way. Movie posters were once an art form all to themselves, with gorgeous illustrations by the likes of the great Drew Struzan that made me even more anxious to see Goonies, Indiana Jones and the Temple of Doom, or Back to the Future than the trailers did. Now book covers and movie posters seem to be churned out by committee, choosing the elements that hit the greatest number of quadrants to appeal to the largest number of people and, in the process, becoming something that is appealing to no one.

Name a movie poster from the past ten years that’s better than this one. Trick question. You can’t.

Look, I’m spoiled. Most of my book covers have been done by Jacob Bascle, who absolutely knocks it out of the park every time the way he did with the cover for Little Stars Book One: Twinkle Twinkle, which by the way is now available to preorder on Amazon. (That’s as subtle as I get, folks.) But I also know that’s because I self-publish, and if I ever get tied up with an actual publisher I may not have much of a say into who does the book cover or how. But none of that changes the fact that the people turning out book covers right now have totally lost the plot.

As with so many things that aren’t as cool now as they used to be, let’s look back at the 70s and 80s to see how it should be done. This was, I believe, a golden age for book covers and movie posters, especially when it came to genre fiction like horror or sci-fi. Sure, the artwork was lurid, over-the-top, and often terribly deceptive as far as the actual contents of the work, but sweet cinnamon sugar, was it memorable! For example, let’s look at Stephen King (the real one) and his 1978 epic The Stand. This is a gargantuan novel about a virus that escapes from a science lab and spreads out into the world with a fatality rate of over 99 percent. Those who survive wind up collecting in two groups – a mostly peace loving community in Boulder, Colorado, and a vicious, hedonistic sect in Las Vegas under the rule of King’s frequent boogeyman character Randall Flagg. It’s an amazing book and it’s the one that first made me a fan of Stephen King’s work when I read it in high school.

Now look at the first edition cover.

You think an AI “artist” could have come up with something this incredible?

Isn’t that AMAZING? There are SO MANY QUESTIONS to be asked here. Why does that dude look like Luke Skywalker? Who’s the rat guy with the sword? Why are Luke Skywalker and the rat guy dueling? Is Randall Flagg Emperor Palpatine? How does this tie into the epic saga of the insidious disease called Captain Trips? And the answer is: it doesn’t! There is absolutely nothing about this book illustration that has the barest relation to the 10,942 pages of text in-between these covers. It’s like some writer failed to deliver his fantasy novel about an uprising of lycanthropic rodents in a medieval setting and the publisher just said, “Hell, we gotta use this art somewhere” just before King’s manuscript arrived, delivered by three separate UPS trucks. And history was made. But the thing is, as little as this cover has to do with the actual book, it’s memorable as hell.

Then there’s another of my favorite books, William Goldman’s The Princess Bride. Everyone knows the movie – the epic comedy love story of true love and grand adventure. It’s a family favorite and a tale that transcends generations, finding new fans every day both young and old. It is the perfect movie for lovers, for adventure seekers, for parents, for children. And a lot of people have read the book as well. But how many of you have ever seen the cover to the 1974 edition of the book?

“Uhh…Larry…what exactly do you think a Bride is?”

I don’t even have a theory to explain this cover, the way I do the Stephen King book. It’s patently obvious that whoever painted this artwork hadn’t read the book – possibly had never read any book. In fact, I wouldn’t be too surprised if whoever painted this isn’t legally allowed within 300 yards of a library. And yet, I never forget that this cover exists.

I love going to used bookstores, and one of the best reasons is to look at this sort of wild cover art that just doesn’t exist anymore. The next time you’re in one, take a turn into the horror or sci-fi section – even if you don’t normally read horror or sci-fi – and just scan the book covers. Aliens with googly eyes, knives dripping with blood, monsters that may or may not bear any resemblance to the creatures inside the book. Walking through these stores is the closest I can get today to the experience of walking through a video store as a youth, going down that horror section and seeing the ghastly and yet somehow enticing cover art that adorned such classics as Evil Dead 2, Re-Animator, or The Stuff. Oh no, my parents never allowed me to rent these movies when I was a kid, but even then I was drawn to the artwork, and I’ve gone back and revisited a lot of those films as an adult…and you know, even the worst of them seem to trigger a hint of pleasant nostalgia for those trips down the video store aisle.

Pictured:Nostalgia.

In 2017, horror writer Grady Hendrix released Paperbacks From Hell, a book that examined the absolute avalanche of horror fiction that was produced in the 70s and 80s. Hendrix does a great job in this book of dividing up the work into different categories and discussing some of the more prominent writers, most popular novels, and intriguing trends that existed at the time. But if we’re being honest, the biggest reason to get Hendrix’s book is to get over 250 pages of full color illustrations of some of the wildest horror novel cover art that ever existed.

If this makes you want to read this book, you’re my kind of people.

The book is a love letter to the genre, and was popular enough that Valancourt books actually did a limited re-release of several of the books mentioned, original cover art intact, with a new forward by Hendrix himself. Unfortunately, that rerelease did not include John Christopher’s The Little People, a novel about a British couple that tries to turn an Irish castle into a B&B only to learn that it is infested with Nazi Leprechauns. No, there’s not a typo anywhere in that sentence.

All this goodness…no Nazi Leprechauns.

If you think I’m coming across as a stodgy old man lamenting the days of his youth – well, you’re very perceptive. But you can’t wander through a Barnes and Noble and look at the wall of $18 trade paperbacks that waits for you there with so many of the same cover tropes over and over again and objectively tell me that cover art has improved over the last 40 years. Nah, give me the days when an eyeball rolling around in a skull looked at me from the cover of a book, the time of creepy dolls and skeleton horses and eyes glaring at me from behind a set of venetian blinds. These were covers with personality. These were covers that meant something.

Not necessarily something that related to the inside of the book, of course. But something.

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Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. You can subscribe to his newsletter by clicking on this dandy little link right here. He hasn’t had any eyeballs on his own book covers yet. He’s waiting for the right time. Maybe something about bunnies.

Geek Punditry #67: What Is Literature?

When you’re a high school teacher and spend most of your day around teenagers, you will overhear their conversations whether you like it or not. You hear about the TikToking, and you know who is dating who, and on frequent occasions you learn more about the way these kids spend their weekends than you ever want to know and you contemplate duct-taping your own children to a pool table from the time they’re 13 until they turn 27 or so. And on rare, extremely rare occasions, you’ll hear them discuss things that are actually relevant to your class. Earlier this week, for instance, I overheard a few girls talking about why so many people are using The Great Gatsby as themes for parties and dances these days. 

As always happens when there’s a conversation worth joining, I jumped in. “There are three reasons,” I said. “First of all, it’s the 20s again, so people are playing with that. Second, the book went into public domain a few years ago, so nobody has to pay to use these things. And third, there are a lot of people who think the movie is fun and didn’t actually pay attention when they were supposed to be reading the book.”

“Ain’t no party like a Gatsby party, ’cause a Gatsby party ends with three people dead and a complete loss of faith in the American dream!”

The Great Gatsby is, of course, a seminal work of American literature. It’s one of the best books ever written in this country, and it paints a complex and gripping narrative in a relatively short number of pages, but the book is about the unsatisfying nature of a decadent lifestyle and how pursuit of material things is shallow and destructive. Anybody who comes away from that book thinking that these characters are something to aspire towards is – and I’m going to be kind here – an utter moron.

I talked about this conversation with some of my English teacher friends (of course I have English teacher friends – we sit around and conjugate each other’s verbs and talk about which infinitives we’re crushing on) and discussed the fact that there aren’t a lot of books that we teach that provide role models or, for that matter, happy endings. Let’s face it, most books that are complicated enough for a really deep literary analysis tend towards tragic – or at best, bittersweet – endings. The least-depressing book I’ve ever used in my classroom is The Hitchhiker’s Guide to the Galaxy, and that book BEGINS with the complete destruction of the planet Earth. And one of my friends in this chat commented that this is why she sticks to reading lighthearted stuff on her own time – “literature” is too depressing.

Whaddaya gonna do? You’ve got to build bypasses.

I’ve always thought it was odd to use the word “literature” as a genre, the way I would “science fiction” or “horror.” What, exactly, qualifies something as a work of literature? Every time I walk into a bookstore with a “literature” section, I want to ask somebody who decides which books go on those shelves and which ones do not? Isn’t the very existence of a “literature” section sort of a low-key insult to all of the other books in the store that got shelved somewhere else? Ernest Hemingway’s The Old Man and the Sea goes on the literature shelves whereas William Goldman’s The Princess Bride doesn’t, but I could write you a whole dissertation on which one is a better book, and it ain’t the Hemingway.

One of these is one of the most incredible stories ever conceived by the human mind and the other one is what happens when Ernest Hemingway doesn’t go to therapy.

Is it just the age of the work? Everyone would agree that Lord of the Flies from 1954 is a great work of literature. But what about Robert Heinlein’s Rocket Ship Galileo, published in 1947? It’s not only a book that doesn’t enter the “great literature” discussion, it’s not even usually part of the conversation when you talk specifically about the work of Robert Heinlein. We got George Orwell’s 1984 in 1948, nearly twenty years after the first Nancy Drew novel, The Secret of the Old Clock, but nobody is citing the works of Carolyn Keene in the conversation of great writers. And that’s not just because she didn’t actually exist.

Is it just about the complexity of the work? Must a work deal with heavy ideas and deep themes to qualify? The Adventures of Huckleberry Finn gets my personal vote for the greatest American novel ever written (sorry, F. Scott Fitzgerald). Set 20 years before the Civil War but written about 20 years afterwards, the novel is a deep and fascinating analogy about the changes the country went through during that time period. Whereas Mark Twain’s earlier book with these characters (The Adventures of Tom Sawyer) was a simple boy’s adventure story, Huckleberry Finn is about a child struggling with the ethical quandary of whether it is morally right to help his friend Jim escape from slavery. Jim’s owner, Miss Watson, has taken care of Huck, and in the eyes of the law he is betraying her by helping in Jim’s escape. But eventually, he comes to the conclusion that he’s going to be loyal to his friend, even if it goes against the law, even if it goes against what he has been taught is morally right. The book deals with the destructive nature of bigotry, ignorance, and hypocrisy, and Huck himself becomes symbolic of the moral transmogrification that the United States was beginning to undergo. In other words, literature.

The thing is, though, a lot of these same ideas and themes can also be found in random episodes of Star Trek. If I pull out Oliver Crawford’s script for “Let That Be Your Last Battlefield,” I can get into a deep conversation about the folly of racism as we watch two aliens whose species has hunted itself to extinction because some of them are black and white whereas others are white and black. It’s a legendary episode, but could I justifiably call the script for it literature the same way I would Huck Finn or – to use the other best-known example of anti-racist literature – To Kill a Mockingbird? Most people would say no. 

“I dunno, Frank, are you sure the analogy isn’t too subtle?”

I posed this question, this “what is literature” question, to my English pals, and one of them said she once looked it up herself and read one of the characteristics that makes something literature is a focus on character and their development rather than plot. Does that really work, though? Gatsby is a very deep examination of the characters, but none of them actually CHANGE. By the end of the book, they (the ones that survive, anyway) are all the same shallow, soulless people they were when the story began and only the narrator – the criminally bland Nick Carroway – has shown any development at all, that development being disgust at the people around him. It’s like you’re left feeling when you watch the final episode of Seinfeld. 

On the other hand, my friend pointed out, the male lead in Fifty Shades of Grey seems to change by the end of that series, becoming actually devoted to the narrator. I’ll let you draw your own conclusion as to whether this qualifies as development or not, I haven’t read Fifty Shades. But if there’s one thing everyone in our English chat can agree on, it’s that Fifty Shades of Grey does NOT qualify as literature.

I want to be clear here: I haven’t seen the movies, nor read most of the books. I’ve read exactly one page, the first one, in a bookstore. I was curious as to what the big deal was, and after reading one page I said – out loud – “Oh good LORD,” and put it down. It’s not that the book is smut. If you want to read smut, go right ahead, I don’t judge you for it at all. I will, however, judge you for reading such POORLY WRITTEN smut when there is smut of much better quality readily available. I’m not telling you not to read Fifty Shades because it’s explicit, I’m telling you not to read it because you deserve better smut.

Not pictured: Literature.
Or believable characters, genuine titillation, or a functional understanding of the culture it purports to depict.

Is it the fact that something is “highbrow” what makes it literature? Well that comes with the same problem as designating something literature in the first place: who decides? To pull the Shakespeare card again, my students are ALWAYS intimidated when we start reading Hamlet because they think of Shakespeare as something for “thinky” people. Sure, that may be the way he’s considered today, but in his own time, Shakespeare was a popular writer. He was turning out play after play for the masses, and because he knew exactly what the people wanted, he loaded them with sex and violence. He was the J.J. Abrams of the 16th century. The kids don’t get that, though. If you understand what he’s actually saying, Hamlet’s line “Do you think I meant country matters?” is just as raunchy (and way more clever) than anything E.L. James wrote, but in all my years of teaching the play I’ve never had a student pick up on the subtext. Only a few of them get the later, more obvious line when Claudius is seeking Polonius’s corpse and Hamlet tells him Polonius is, “in heaven…if your messenger find him not there, seek him i’th’other place yourself.” Every so often I have a kid who asks, “Did he just tell the king to go to Hell?” and that student automatically becomes my favorite.

“I don’t look thoughtful enough. Give me 20 percent more confetti.”

The bar can’t be whether something makes you think. Last week I finished reading Liu Cixin’s novel The Three Body Problem, and that’s one of the thinkiest dang books I’ve ever read. The book follows a large cast of characters who discover a secret organization attempting to prepare Earth to be conquered by extraterrestrial invaders. This is, I must stress, an extremely barebones description of the plot, and deliberately so. This story is far deeper and more complicated than my pitiable attempt to summarize it. In fact, if someone tried to argue that it’s the best science fiction novel of the 21st century so far, I will have absolutely no ammunition with which to disagree with them. This Chinese novel was originally serialized in 2006, published as a novel in 2008, and first published in English in 2014, so no matter which edition you’ve read, it’s less than 18 years old. As such, it’s not something that I hear come into the conversation when people discuss “literature.” Not YET, anyway. Come back in 20 or 30 years and that may well change. But is it only the relative youth of the book that keeps it off the table?

Not pictured: Literature, but ask me again in 2056.

Maybe it’s a combination of all of these things. Maybe “literature” has to be deep AND intelligent AND kind of old. Maybe all these things that we now call “literature” are only in that category because they’re the best examples of their time period and we’ve forgotten 90 percent of the utter crap that was written around the same time. That’s not only possible, I think the further back in the history of storytelling you go it becomes almost undeniable. The poet W.H. Auden once said,“Some books are undeservedly forgotten; none are undeservedly remembered,” and by this I think he was trying to tell us that people will hopefully still be reading The Three Body Problem in the year 2100, whereas by then hopefully the only people who remember 50 Shades of Gray will be literary historians who cannot figure out why readers were so temporarily obsessed with a piece of mediocre Twilight fan fiction.

Increasingly, when it comes to the question of literature, I find myself using the late Supreme Court Justice Potter Stewart’s description of “obscenity.” Unable to actually define the term, he simply said, “I know it when I see it.” That’s how I feel about literature, too. But my opinion, of course, doesn’t count for more or less than anybody else’s.

Except for that guy shelving the “literature” section at Barnes and Noble. He apparently holds a little more sway than the rest of us.

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, now complete on Amazon’s Kindle Vella platform. He doesn’t know if anyone would ever call the new trilogy version of that series, beginning with Little Stars Book One: Twinkle Twinkle, “literature,” but he DOES know it will be available in both paperback and ebook beginning on May 4, and he is CRAZY excited about it.