Last Sunday I was out to lunch with the family (as we often do on Sundays) when I got an alert from the AMC Theater app on my phone. “Yo Blake!” the app said (I paraphrase). “We’re showing Minions: The Rise of Gru on Wednesday! Tickets are only three bucks for AMC Stubbs members! You want in?”

I looked over at my son, he and I both off from school for the summer, and said, “Hey Eddie, do you want to see a Minions movie on Wednesday?”

He did.

I’ve written before – extensively – about my love affair with movies, and more importantly, with movie theaters. Yeah, ticket prices have gone up. Yeah, the theaters can sometimes be filled with rude, obnoxious people. Yeah, I can’t pause the movie to go to the bathroom. Yeah, they show an obscene number of commercials before the movie actually starts. (I do not include movie trailers in the “obscene number of commercials.” I adore movie trailers – they can show as many of those as they want.) And if the movie I want to see isn’t one that I can bring a seven-year-old to watch, that means my wife and I have to arrange for somebody to babysit him, an operation that at times seems to require a level of planning and strategy that could have won the American revolution. But despite all of the problems associated with a visit to the theater, I still wholeheartedly believe that the best way to watch a movie is to do it in a darkened theater with an excited crowd.

When we took Eddie for his first movie theater experience a little more than two years ago (I wrote about it here) I was nervous. I didn’t know if he would like it. Would it be too loud for him? Would he lose interest? Could he possibly stay in his seat that long? Even though we were taking him to see Puss in Boots: The Last Wish, would the movie itself simply fail to engage him? I imagine these are fairly common worries when a parent takes a kid to the movies for the first time, but I also know that I personally have a deeper love for the movie theater experience than the average parent does in this day and age. It was a real concern for me, that the kid I love so dang much would turn out to hate an EXPERIENCE I love so dang much. But I was delighted that the boy enjoyed himself. In the two years since then, we’ve brought him to the movies several times, and only once did we wind up having to leave because he couldn’t sit still. (I do not blame him – he was five years old and it was before his doctor and we managed to find an ADHD medication that really worked for him.) Last summer was the first time he actually ASKED us to take him to a specific movie, and while I may not have necessarily chosen The Garfield Movie as one of my all-too-rare cinematic excursions these days, he wanted to go to the movies! I was happy to oblige.

This summer – this month, in fact – is going to be the big one. The first time he sees a movie that’s not targeted precisely at kids. Next Friday Erin and I are taking him to see Superman. And again, I have felt pangs of nerves concerning this. Yeah, we’ve gone to the movies with him several times, but almost all of them have been animated movies. And the only one that WASN’T – Sonic the Hedgehog 3 – has a cast made up of 75 percent CGI characters, and TWO villains played by Jim Carrey, who is essentially a Looney Tune in human form. (Aside: It’s a shame they never made a sequel to Who Framed Roger Rabbit? with him in it – it could have been a masterpiece.) 

In my younger days, when I had the time to go to the movies two or three times in a week, it was a different experience. My friends and I would arrive at a theater sometimes not even knowing what we were going to see – we’d look at the schedule when we arrived and pick a film that was starting soon. Then after the first movie ended, we’d go out and look at the schedule and do it again. We would each pay for our tickets independent of one another, then go into the theater and sit wherever we wanted. We would get snacks, popcorn, or drinks, and that was the limit of what we could spend money on in a movie theater.

When I brought Eddie to the theater on Wednesday, I had purchased our tickets three days prior. I knew specifically that we were to be seated in Row G, seats 7 and 8. And nearly half the lobby had been given up to merchandise: not just candy and snacks, but toys, collectibles, t-shirts, and the ubiquitous popcorn buckets and drink cups that have become almost required for any tentpole film. I have mixed feelings about a lot of these changes. I don’t really object to the merchandise sales – if it’s good enough for concerts to help keep touring bands afloat, there’s nothing wrong with a movie theater selling stuff to remind people of their favorite films, after all. But like any sort of collectible market, it’s spun off a rather distasteful secondary market of people who swoop in without any particular love of a movie, buy up all the merch they can, and sell it on eBay at a markup. I hate flippers, people who take advantage of the care and affection others have for a film, a comic book, a creator. Although I didn’t have any intention of spending the eighty bucks AMC wants for a Galactus Popcorn Bucket when Fantastic Four comes out, it rankles me that if I WANTED to it would likely be sold out before I could get there, but I could score one for $200 online. 

As for the assigned seating – I actually like this particular innovation. It takes off a little of the pressure of having to get to a movie early to get a good seat, which can sometimes be invaluable when you’re toting a little chaos gremlin like a child with you. Sure, there was a fun sense of camaraderie that developed in those days when we would stand in line for hours waiting to see Star Wars Episode I: The Phantom Menace (let’s not debate the movie itself, guys, I’m talking about the fun of spending the day amongst like minded fans, which is undeniable). But if I’m being perfectly frank, I’m not 20 years old anymore. The idea of standing in any line for two or three hours makes my spinal column start to itch in anticipation of the aches that are soon to come.

So I don’t mind at all knowing that I can buy tickets ahead of time (as I’ve already done for Superman) and be guaranteed a seat in a relatively low row, right in the middle, where I like it. The only problem with purchasing tickets ahead of time is when you’re getting a large group together, trying to coordinate it so that you all buy tickets in the same row. Either you all have to have a text chain to ensure everyone is buying the right tickets in the right place before some stranger winds up between you and your girlfriend, or you have to assign one person to buy the tickets all at once and then you pay that person back. In either case, it’s an added degree of hassle. But considering how long it’s been since I went to a movie with anybody other than my wife and son, it hasn’t been an issue for me in quite some time. 

But man, I love these summer bargain matinees. It’s not a new thing, mind you. Movie theaters have long pulled kids’ movies from past years back into theaters for mid-week screenings in the summer: hits from the past few years that are now easily available on a billion streaming services. Perhaps movies that the kids in question have already seen a dozen times. Movies that you don’t actually have to see in a theater, if all you want is to see the movie. That doesn’t matter to them. They get to go to the movies. Eddie loves the Minions. He’s seen all four Despicable Me movies as well as the first Minions film. As it happens, the only movie in the Minionverse he HADN’T watched yet was the second Minions film, The Rise of Gru, which also just happened to be the one AMC told me was coming back to the screen this week. So I bought tickets for the two of us for just $3 each and took him down there. And if you ask him right now, he could tell you all the things he loved about going.

He loves that it’s “like nighttime” in the theater, even in the middle of the day.

He loves getting to pick out snacks (it was Gummy Bears this time) and share a bucket of popcorn with his dad. 

He gets CRAZY excited when Superman shows up on the screen. (There wasn’t, technically, a Superman movie trailer on Wednesday, but we DID see commercials which used clips from Superman to promote Toyota, Dairy Queen, Progressive Insurance, and Milk-Bone Dog Biscuits, and that made Eddie happy). 

He liked the end of the movie, which happens at a Chinese New Year parade, complete with an impressive CGI fireworks display – and this kid loves fireworks. 

And ever since that one “bad movie” – the time when he couldn’t handle it and we had to leave – he gets very proud of himself for making it through a movie. He was beaming and smiling as we walked out of The Rise of Gru, terribly pleased that he’s grown up enough to go through a whole movie without having to leave. As we walked through the lobby towards the parking lot, he waved back and said, “Bye, AMC! See you next week for Superman!”

This doesn’t happen when we watch a movie at home. And I’ll never get tired of it. 

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. You can subscribe to his newsletter by clicking right here. He’s also started putting his LitReel videos on TikTok. He’s all a-tingle waiting for next Friday, and if Eddie wants to, he wants to take him to see Fantastic Four: First Steps, too.