Multiverses are big these days. What was once a relatively niche science fiction concept has become popularized by things like the Spider-Verse movies, Best Picture winner Everything Everywhere All At Once, and about seven thousand fanfics where the guy from the Avatar: The Last Airbender cartoon meets and beats up his counterpart from the live action movie. So it’s odd to think that one of the first fictional worlds to use the multiverse as a major concept once attempted to do away with it because it was deemed too confusing. DC Comics introduced its multiverse in 1961 with Flash #123, in which writer Gardner Fox had the Flash of that time period (Barry Allen) meet the Flash of the 1940s (Jay Garrick). The problem was it had been established earlier that, in Barry’s world, Jay Garrick was considered a fictional character that Barry had read about as a child. The fix was to declare Jay’s world an alternate universe, an “Earth-2,” even though he had been around first. Fox was even slick enough to write himself into the story, claiming that the writer “Gardner Fox” had some sort of telepathic link to the other world and didn’t realize the stories he was conjuring that he believed to be pure fiction were, in fact, reporting on actual events from Earth-2. It was a wild, crazy concept for the time, and it started an avalanche.

“Oh, I’d say at least 60 years.”
It wasn’t too long before the Silver Age Green Lantern, Hal Jordan, met his own Earth-2 counterpart, Alan Scott. Heroes who had been continuously published since the Golden Age and were not replaced by other characters (predominantly Superman, Batman, and Wonder Woman) discovered that they had almost identical doppelgangers on Earth-2, and eventually the Earth-1 Justice League of America met the Earth-2 Justice Society for an annual get-together.
And once there are two universes. why not more? Earth-3 had villainous versions of the heroes: Superman became the evil Ultraman, Batman the crafty Owlman, Green Lantern the kinda lame and poorly-named Power Ring, and so forth. Then DC started adding worlds that included the characters they’d purchased from other defunct publishers: the heroes of Charlton Comics inhabited Earth-4, the Shazam! Family of Fawcett Comics fame was from Earth-S, and the heroes of Quality Comics were shifted off into Earth-X – a world where the Nazis won World War II!

By the 80s, though, DC felt that things had gotten unwieldy, so writer Marv Wolfman gave us Crisis on Infinite Earths, their first mega-crossover event, in which all but one Earth was destroyed and the surviving heroes of many different worlds came to reside there. Both Green Lanterns and Flashes, otherworldly heroes like Plastic Man, the Blue Beetle, and Captain Marvel, and many more populated this “new” DC Universe. For the most part, I think this has worked to DC’s benefit over the years – it’s easier to build a cohesive world if all your main characters inhabit the same universe. Were it not for this, we never would have had the Blue Beetle/Booster Gold friendship, the Flash family wouldn’t have developed into the legacy it currently is, and people would have forgotten about Peacemaker long before John Cena showed up to actually make him interesting for a change. Despite that, though, I have always disagreed with the fundamental thesis that led to the writing of Crisis in the first place – that a multiverse storyline was too complicated for the casual reader. And if anything, the proliferation of multiverse stories in recent years, I think, has proven me to be correct.
What’s more, I think even many of the writers at DC Comics felt the same way, because it wasn’t too long before they started to branch out again and tell stories that didn’t fall into the canon of the one and only DC Universe. Just three years after Crisis ended, DC published Gotham By Gaslight, a one-shot story by Brian Augustyn and Mike Mignola, which featured a Victorian Batman doing battle with Jack the Ripper. The book was a hit, and the idea of telling stories of DC heroes in different worlds came back. Batman: Holy Terror by Alan Brennert and Norm Breyfogle, showed an alternate history in which the British Empire never fell out of favor and the colonies in North America are run by an oppressive government. In this version, Batman becomes a sort of Guy Fawkes-esque character, rebelling against British rule. This book was labeled an “Elseworlds” title, and the name became the brand under which DC stories from outside the continuity took place for the next decade and a half.

Over the years we got some magnificent books, each casting the heroes of the DC Universe in different scenarios. In Superman: Speeding Bullets, Kal-El of Krypton crashed not in Kansas, but in Gotham City, where he was raised by Thomas and Martha Wayne. Batman: In Darkest Night showed us a world where Abin Sur crashed in Gotham City instead of Coast City (a LOT of alien spacecraft touch ground in Gotham in Elseworlds) and thus Bruce Wayne became Earth’s Green Lantern instead of Hal Jordan. Justice Riders casts the Justice League in a western yarn and The Golden Age tells a bittersweet ending to the saga of the Justice Society. Even crossovers with other companies occasionally bore the Elseworlds brand – Batman met both Marvel’s Captain America and Tarzan (published, at the time, through Dark Horse Comics) in Elseworlds stories.
Perhaps the high point of the imprint came in 1996, when Mark Waid and Alex Ross published their four-issue masterwork Kingdom Come. Set a few decades in the future, this is a DC Universe that has been disintegrating ever since Superman left humanity behind following the tragic death of his wife, Lois Lane, and the brutal murder of her killer, the Joker, before he could face justice. In his absence, the world has been overrun by a new breed of metahuman, heroes in name only, more interested in fighting each other than protecting the human race. In this story the Spectre takes a minister named Norman McCay on an Ebenezer Scrooge-type tour of this world as Superman is called back to action following a catastrophic event that pushes the entire Earth to the edge of annihilation. The story is largely a response to the sort of over-muscled, over-gunned, over-pouched heroes that were so popular in the 90s, and despite having a distinct dystopian flavor, it is ultimately one of the most beautiful and powerfully optimistic stories comics have ever produced.

DC quietly pushed the Elseworlds brand aside in 2003, the argument being that it had become overused and was starting to grow stale. It’s hard to argue with that, too, especially when you start counting the number of Elseworlds that basically boiled down to “Kal-El landed somewhere other than Smallville, Kansas.” (Off the top of my head, we’ve got Superman: Red Son, Superman: The Dark Side, Superman: True Brit, JLA: The Nail, The Superman Monster, and even another Dark Horse collaboration, Superman/Tarzan: Sons of the Jungle, all of which hinge on that same basic point.) As the multiverse was slowly creeping back into the “real” DC Comics, Elseworlds was placed…well…elsewhere. It came back briefly in 2010 for a three-issue Superman miniseries, Last Family of Krypton (this time little Kal-El’s parents escaped Krypton with him), and the name was used for an Arrowverse crossover event on TV, but other than that, it’s been gone for a long time.

Or has it?
DC is not using the name anymore, no, but they certainly are using the same basic concept. There are a lot of DC books being published that feature versions of the DC heroes in different worlds. Sean Phillips’s Batman: White Knight and its various sequels and spinoffs are set in a world where the Joker goes sane. Since that series premiered in 2017, it’s built a small universe of its own. There’s also the world of DCEased, a universe in which Darkseid succeeds in gaining the Anti-Life Equation, unleashing a memetic virus that transforms its victims into a sort of techno-undead creature, but don’t you dare call them zombies. Jurassic League was a miniseries that re-cast the Justice League as anthropomorphic dinosaurs, because why the hell not? Dark Knights of Steel features a medieval world where Jor-El, Lara, and Kal-El came to Earth together and live in a sort of fantasy setting surrounded by analogues of the other DC heroes and villains. And then there’s the cleverly-named DC Versus Vampires, which is about the signing of the Magna Carta.

Kidding. No, it’s exactly what it says on the wrapper.
The thing about these books is that none of them are self-contained. Most Elseworlds, back in the day, ran anywhere from one to four issues, but that was typically where it ended. White Knight and DCEased both had multiple series and one-shots. Vampires and Steel each ran for 12 issues plus spin-offs. And each of these worlds has been designated a number in the new, current, DC Multiverse. They are Elseworlds in all but name – in fact, in a more literal sense than many of the older (forgotten) Elseworlds books, as they are actually other worlds in the DC Multiverse. Many of the other Elseworlds of the past have been “imported” into the new DC Multiverse as well, especially the much-loved and highly-inspirational Kingdom Come, which has crossed over and interacted with the “Main” DC Universe on many occasions, including in Waid’s current run on Batman/Superman: World’s Finest.
Since DC has once again embraced the concept, what I (and, I suspect, many of the fans who were reading comics in the 90s) would like is for them to once again embrace the brand. Bring back Elseworlds. When these books are reprinted, give them the label. When the inevitable sequels come out, give them the label. If anything, the label will only help. While it may be clear that Jurassic League isn’t the “real” DC Universe, a casual fan picking up DC Versus Vampires might be concerned about why Hal Jordan is doing his best Dracula impression in this series but it doesn’t seem to be affecting the regular monthly Green Lantern title. Having a specific brand would alleviate that problem.

And since the current philosophy at DC seems to be “every story happened SOMEWHERE in the Multiverse,” I say they should run with it. Don’t just put the Elseworlds LABEL on the book, plop a NUMBER in it as well. When they print the Dark Knights of Steel omnibus, give it an Elseworlds logo with a little mark signifying that this is Earth-118. Instead of reprinting Kingdom Come under the “mature readers” Black Label imprint (where it is woefully misplaced), give it back the Elseworlds mark and label it as Earth-22. There are two more miniseries coming out this year set on Earth-789, the world shared by the Christopher Reeve Superman and Michael Keaton Batman movies – give THOSE the Elseworlds labels too!
It exists, it has fans, and it has a clear purpose now that’s more than just a grab bag of weird. It’s true that the label was overused in the 90s, but the solution to that isn’t to never use it again, it’s just to use it sparingly. There’s no fan of the books that currently exist that would be turned off by an Elseworlds label, and there are many fans who may be more inclined to pick them up if they saw that familiar, beloved brand again. If nothing else, I think, it’s worth the try. Nothing in comics ever really dies – Superman can come back from Doomsday, Barry Allen can come back from the Speed Force…let’s let the Elseworlds brand have its time back from the dead.
Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His current writing project is the superhero adventure series Other People’s Heroes: Little Stars, a new episode of which is available every Wednesday on Amazon’s Kindle Vella platform. Fingers crossed for the Elseworlds miniseries set on Earth-26, home of Captain Carrot. By now you should know he’s not joking.