Oppenheimer

Geek Punditry #47: The Gift of Physical

blakemp Geek Punditry , , , , , , , ,

Here we are, my friends, the most chaotic, volatile, and lucrative date on the American calendar: Black Friday. Of course, Black Friday isn’t quite what it was just a few years ago. In the not-too-distant past, it wasn’t unusual to watch footage of mobs at Target trying to murder each other with croquet mallets in the attempt to get a cheap widescreen television set. That was last month in San Francisco, of course, but that sort of behavior USED to be restricted to the day after Thanksgiving. These days, though, with people having less money to spend, prices rising, and online shopping becoming easier and more tempting than ever, it’s becoming far less likely to see someone get a shiv in the kitchen section of Home Goods. We’re still planning to shop, of course, we’re still all trying to find just the right gift for the people we care about, and as far as the geeks in your life are concerned, we’ve learned something important this year. When it comes to sharing your favorite movies, music, books, or games…the truth is, physical media needs to come back.

Because no matter how hard you try, you can’t club somebody over the head with Netflix.

A few days ago Christopher Nolan, discussing the Blu-Ray release of his movie Oppenheimer, encouraged people to purchase the disc “So no evil streaming service can come steal it from you.” The joke, of course, is that over the course of 2023 it has become horribly fashionable for streaming services to quietly (or sometimes not-so-quietly) remove content from their platforms in a cost-saving measure. There are various ways this can theoretically work – by writing it off as a loss on their taxes, by licensing it off to some other service and getting money from them, and so forth, but whatever the reason the end result is the same. It becomes difficult and confusing for fans to find what they want, and in the case of the writers, directors, performers, and other people who actually made the content in question, all their work is reduced to numbers on a spreadsheet, without giving anyone the opportunity to actually experience it in the way intended.

Warner Bros.’ Max service has become the most notorious for this practice, canning numerous films that were close to completion (including a Batgirl movie, a holiday-themed sequel to Scoob!, and most recently the John Cena/Wile E. Coyote legal drama Coyote Vs. Acme), but they are by no means the only culprit. After a few weeks on their streamer, Disney+ pulled the kids’ sci-fi film Crater, later putting it out for sale or rent on digital media, but it’s no longer available as part of the prepaid package that director Kyle Patrick Alvarez’s mom can tell her friends to watch the next time they ask what her son is up to. But perhaps the strangest instance of this phenomenon came from Paramount+, the streaming service that built its audience as the online home of Star Trek, when they made the decision to not only cancel the nearly-finished second season of Star Trek: Prodigy, but to yank season one from the service as well. Since then, the show has been conspicuous by its absence. This summer they even launched a celebration of animated Star Trek to mark the 50th anniversary of Star Trek: The Animated Series, and while they spent a lot of time hyping that original series, Lower Decks, and the animated webseries Very Short Treks, they did the best they could to pretend that Prodigy didn’t exist. 

But come on, who could ever forget this face?

But the fans refused to play along. A strange thing happened when it became public that Prodigy was being taken down from Paramount+. Within a day or two, the Blu-Rays and DVDs for the first half of season one were completely sold out. (The second half had not been released yet.) You couldn’t find a copy in brick and mortar stores, and online retailers like Amazon, Best Buy, and Walmart all cleared out their warehouses before you could blink. It was as if fandom all, simultaneously, realized that media that only exists on a streaming platform can be removed at any time, capriciously, and without warning, and that the only sure way to have access to the content you want is to actually own a physical copy.

What a concept.

I’m not here to decry streaming or to say I’m gonna cancel Netflix. For one thing, that would be REALLY dumb, since they’re the service that wound up saving Prodigy, and I ‘m greatly looking forward to season two. But streaming services are proving themselves to be increasingly problematic for the companies that own them. They’ve become such a huge part of our lives that it’s easy to forget they’re still a relatively new business model, and what we’ve learned this year is that even the big boys like Disney and Warner Bros. haven’t actually figured out how to make money off of them yet. And sure, some of you may be thinking, “Well Disney has enough money, why should I care if Disney+ isn’t turning a profit?” That’s very progressive of you, make sure you put that on a t-shirt. But that doesn’t change the fact that the Walt Disney Global Media Conglomerate and Shadow Government and Pottery Export Business is still, in fact, a business, and if they can’t make money off a project they’re not going to keep making it. 

The “Plus” stands for “Plus all of your money.”

In the early days of broadcast TV, the burden of monetization was put on sponsors. Phillip Morris Cigarettes gave Desilu money to make I Love Lucy in exchange for the show promoting their product, everybody was happy, and lots of people got lung cancer.

Okay, maybe I was wrong — smoking DOES make you look cool.

Then came cable, and the model changed somewhat. While sponsors still existed, cable channels made the bulk of their money by selling their content to a cable provider like Cox or DirecTV, which made ITS money by charging consumers for packages of channels from those various sources. These days media companies are attempting to cut out the middleman with their own streaming services, making the content AND controlling the distribution themselves…only to discover that the middleman actually turned out to be kind of necessary in this particular equation. And since they haven’t yet worked out the new equation, they’re starting to cut corners – raising rates for the service, putting ads on streamers that didn’t have ads in the past, and of course, chopping content that they think they can make more money with some other way.

Physical media protects you from losing content, but it’s also becoming a way to show your support for a project. With streaming numbers being a closely-held secret, it can be almost impossible to tell how successful any series is. Fans were blindsided this week, for instance, when Disney+ announced that they won’t be doing a second season of the beloved Muppets Mayhem. (This has been a BAD year for shows that I loved enough to devote an entire Geek Punditry column to.) It was acclaimed by fans, but there was no physical release for us to attach our support to. I can’t say fit certain that it would have made a difference, but it certainly wouldn’t have hurt, because those numbers DO matter. When Star Trek: Picard wrapped up its third and final season, fans asked showrunner Terry Matalas what they could do to encourage Paramount to support his proposed Star Trek: Legacy spinoff series. His answer was telling: keep steaming Picard, yes, but also buy the Blu-Ray of Season Three so Paramount knows you will support it.

I’m not saying you need to rush out and buy everything that’s made, but if you want to send a message about what shows and movies you enjoy, buying the physical media helps accomplish that, and that will give support to similar projects in the future. Sure, I watched Fuller House on Netflix, but I don’t feel any particular need to get it on disc. But when Stranger Things drops its final season next year, you can bet I’ll be first in line for that complete series boxed set.

Available on twelve discs or 97 VHS tapes.

After Nolan made his comments, Guillermo del Toro added his own two cents to the discussion, saying, “Physical media is almost a Fahrenheit 451 (where people memorized entire books and thus became the book they loved) level of responsibility.” In other words, you’re not just clinging to that DVD set of the complete series of Mama’s Family for kicks, it is your civic duty. These things aren’t being preserved anymore, not by the people who actually own and control the IP, so it’s becoming incumbent upon the fans to do it themselves. This is especially true in a world where retailers like Best Buy have announced that they’re abandoning physical media sales entirely. Back before I had a kid and there was such a thing as free time, I could spent hours wandering around the Best Buy DVD section. Over the years I got sadder every time I stepped into the store, watching my favorite section get smaller and smaller. As of now, I honestly don’t remember the last time I walked into a Best Buy store, and that’s on them.

Movies and TV are not, of course, the only kinds of content affected by streaming. Music was hit a long time ago, and eBooks have been around for quite some time. In both of those arenas, though, something odd has happened. The importance of the physical media has grown in the digital age. Despite the obvious convenience of eBooks, a survey showed that in 2022 print books outsold them nearly four-to-one. And in the area of music, while lots of people use Spotify or Amazon Music to get their pop fix, die-hard fans have actually gone back in time and resurrected the vinyl album as their physical format of choice. Spotify is fine for a casual listener, but the hardcore fans want something they can see, touch, hold, display, and screech in terror when their kids hit the arm on the record player and scratch it up. I think, in the next few years, movie and TV fans will experience a similar renaissance. Casual fans will settle for Netflix and Hulu, but the collectors (a faction that will increase in both number and intensity) will thirst for that physical release with pristine picture and sound and loaded with extra features. 

So be a Chris Nolan, guys. Get your Barbenheimer fix on a disc. And try not to beat anybody up in the electronics aisle. 

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His current writing project is the superhero adventure series Other People’s Heroes: Little Stars, a new episode of which is available every Wednesday on Amazon’s Kindle Vella platform. He hopes you all have a great Christmas season, and he promises loads of holiday content right here, because that’s the kind of nerd he is.

BONUS ANNOUNCEMENT!

In October I introduced a new feature to Geek Punditry, Playing Favorites, in which I give you a topic and ask you for suggestions of categories to share some of my favorite things. For example, the category for Halloween was “Horror Movies,” and suggestions included things like sci-fi/horror movies, comedy/horror hybrids, horror movie performances that I felt deserved Oscar recognition, and lots of other cool choices. It wound up filling up two full columns! (Part One, Part Two)

Well, never let it be said that I don’t know how to milk an idea to death use a good idea when it’s available. With Christmas coming up, I’m announcing the next round of Playing Favorites, in which I’m asking you guys for categories of Christmas content! Movies, books, TV shows, comics – what are the categories I can play favorites with this time? Give me your suggestions in the comments below or on whatever social media you used to find this link!

Geek Punditry #29: Can Barbenheimer Save Cinema?

blakemp Geek Punditry , , , ,

Without getting into the politics of it all, no one can deny that the COVID lockdowns changed things in many aspects of our lives, and by “many aspects,” I mean movies. Streaming services like Netflix and Disney+ were already ascendant, but the inability of fans to go to movie theaters to watch new films drove movies earmarked for theaters right to digital, and for many people, there’s been no looking back. In fact, as theaters everywhere are struggling, it’s becoming a cause for celebration when ANY movie convinces audiences to put down the remote and drive to the theater. Last year’s golden calf was the long-gestating and often-delayed Top Gun: Maverick, a movie any cinemagoer could be forgiven for dismissing as a cheap money grab, but which wound up garnering both audience and critical acclaim. In fact, no less a personage than Steven Spielberg made a video for Tom Cruise thanking him for “saving Hollywood’s ass.”

“Got the Spielberg call! BOO-YAH!”

But it’s been a minute since Top Gun, and this summer’s “blockbuster” season has proven to be anything but. Tentpole movies have collapsed as families choose to skip the theater and wait for streaming, as the erratic behavior of certain stars turn off audiences, and as people in a dismal economy look for excuses to cut corners. To put it simply, movies need their ass saved again already.

Is it possible that this salvation may come in the unlikely team-up of Robert Oppenheimer and Barbara Millicent Roberts?

Let’s pretend for a minute that you know nothing about movies so I can explain “counter programming” to you. This is when one studio, network, or content provider puts out some form of content (a movie, a TV show, a licensed breakfast cereal) and their competitor – realizing they are unlikely to sway the audience for that work – instead schedule a work intended to appeal to a totally different audience at the same time. It’s the reason they do things like the Puppy Bowl on Super Bowl Sunday, or why Vegans hold a Sproutfest every time McDonald’s brings back the McRib.

While counter programming is a normal business practice and happens all the time, every so often the two properties are so diametrically opposed to one another that they become oddly, bafflingly, intrinsically intertwined. Hence the Barbenheimer phenomenon. Universal Studios scheduled the release of Oppenheimer, Christopher Nolan’s grim film about the creation of the atomic bomb, for July 21st, which the more astute among you will recognize as being today. Warner Bros. looked at this and thought, “You know what? Ain’t nobody who goes to see Oppenheimer is gonna be interested in Greta Gerwig’s surrealist comedy Barbie adaptation. Let’s do it on the same day.”

Together again.

(There is also a theory that Warner Bros. may have chosen the date intentionally to stick it to Nolan, who – ironically – left the studio over frustrations with how they were treating their films in terms of theatrical versus streaming presentation, and jumped to Universal. I can neither confirm nor deny these rumors, but I bring them up now before some smarty-pants does so in the comments.)

On the surface, these films could not possibly be more different. One is a harrowing, bleak story about a chilling technology that, if placed in the wrong hands, has the potential to end all life on Earth, and the other stars Cillian Murphy. And once the release dates were announced, people on the internet did what people on the internet always do and tried to turn it into a stupid pissing contest. The question, as presented, became one of “Which movie are YOU going to see?” There is a loud and moronic contingent of social media who views literally every interaction as an opportunity to rank something as better than something else, to transform the entire world into a competition, and who are incapable of drawing joy from anything unless it means something else is being declared a failure. The French, with their beautiful and elegant command of language, have a word that perfectly describes people like this: buttwads. 

But to everyone’s surprise, something glorious happened. Rather than drawing lines in the sand and choosing one film over the other, the internet as a whole looked Les Buttwads directly in the eye and said, “Why not both?”

It’s only a mild exaggeration to say that “Barbenheimer” has become a an actual movement. People are making memes, t-shirts, and posters mashing the two films together, sharing them online, and building an unlikely but delightfully wholesome community. Perhaps most importantly, people are also buying tickets. Gerwig and Barbie herself, Margot Robbie, have shared a picture of their tickets to see Oppenheimer, and Cillian Murphy has said he absolutely intends to see Barbie in the theater, encouraging people to do both films in the same day, adding, “Spend a whole day in the cinema — what’s better than that?” 

This Barbie hits all four quadrants.

Most interesting to me, though, is that AMC Theaters has announced that over 40,000 of their “Stubs” members have bought tickets for both movies. Rather than being a question of which movie you’re going to see, the question has become which one do you see first. (The consensus, by the way, seems to be that you go with Oppenheimer first, then see Barbie as a sort of emotional therapy.) 

I couldn’t agree more with what Murphy said. I’ve spoken before about how much I love the experience of going to the movies, and every time I see a story about theaters being in trouble it gets me anxious. (Don’t feel too special, Movies, “anxious” is my default mode. They recently redesigned the box for Velveeta Shells and Cheese and I’m struggling with it.) Something like this, though, is an EVENT. It’s something that makes people WANT to go to a movie theater. This is EXACTLY the kind of double feature I would have done back in the days before I had a five-year-old child and limited babysitting options. Both movies, independent of one another, looked interesting. This phenomenon has made it look like so. Much. Fun.

And ultimately, it’s fun that has to save movie theaters. Barbenheimer won’t do it alone, it would be naive to really believe that it could, but finding ways to make going to the movies FUN again ABSOLUTELY WILL. Turn movies into EVENTS, meaning an experience, rather than “something that costs $50 before you even get to the concession stand.” Have costume contests or trivia nights. Make theater exclusive giveaways and collectibles. Don’t just show us a clip of Nicole Kidman thanking us for choosing to go to a theater, give us a REASON TO MAKE THAT CHOICE, something that can’t be duplicated by a streamer. 

The best movie experiences of my life have all revolved around events. When Avengers: Infinity War came out, I saw it at a special screening hosted by my local comic shop. Everyone got a poster, a comic grab bag, and a lapel pin of the Infinity Gauntlet, which was cool, but most importantly you were seeing the film with a packed room full of like-minded people. When Batman and Robin came out…well, the movie was dismal. But I’ll never forget how the theater had a temporary art installation in the lobby shared by a local collector who spent decades commissioning artwork of Batman from the greatest artists in comics. There were interpretations of the Dark Knight by everyone from legends like Neal Adams and George Perez to wacky contributors like Sergio Aragones. As much as I hated that movie, I loved that mini-event.

Hey, studios. I know you all want theaters to survive. So do I. So this is what you do:

Step 1: Pay your damn writers and artists what they deserve and kill the AI debacle so you can get back to making things.

Step 2: Make good movies.

Step 3: Look at what the fans have done for Barbenheimer WITHOUT your help, and find ways to make going to a theater fun again. 

Sure, it’ll cost a little money to do so, but how much is it going to cost – both monetarily and culturally – if the entire movie theater experience collapses and disappears forever?

Come back some other time and I’ll tell you how to fix streaming. Spoiler: it involves paying your writers and actors what they deserve.

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His current writing project is the superhero adventure series Other People’s Heroes: Little Stars, a new episode of which is available every Wednesday on Amazon’s Kindle Vella platform. He’s sadly probably going to have to wait for both Barbie and Oppenheimer to hit VOD before he can do the double feature, so nobody spoil them for him.