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Geek Punditry #116: The Looney, Looney, Looney Bugs Bunny Crisis

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It’s critically acclaimed! It’s the #1 family movie at the box-office! The preorder is currently the top-selling comedy Blu-Ray on Amazon! And yet somehow, there’s a pretty good chance you didn’t even know it exists! I’m talking about the new cinematic masterpiece The Day the Earth Blew Up: A Looney Tunes Movie!

Well, I can’t necessarily guarantee “masterpiece” – I haven’t had a chance to see the movie yet, but I am terribly excited for it. My excitement, in fact, is matched almost by how baffled I am at how badly Warner Bros is mishandling the Looney Tunes franchise at the moment. The Day the Earth Blew Up is the first ever feature-length fully-animated theatrical Looney Tunes movie – every other time they’ve been on the big screen in anything other than a short, it’s been with human guest-stars. This time around, though, it’s all toon all the time. The stars of this movie, Daffy Duck and Porky Pig (both voiced by Eric Bauza), haphazardly uncover an alien mind control plot. With the fate of the world at stake, these two most unlikely heroes are the only hope we have – assuming they don’t drive each other crazy first. 

They may not be Will Smith and Jeff Goldblum, but I believe they can get the job done.

Since the movie made some festival appearances last year, the buzz has been fantastic. Critics are very high on this movie, with more than one even going so far as to call it the best comedy of the year. And yet somehow Warner Bros, the studio that made it, the studio that has been making Looney Tunes cartoons since the dawn of animation…decided NOT TO RELEASE IT. Instead, it wound up getting shopped around to other distributors and was finally picked up by a lesser-known company called Ketchup Entertainment, which in the past has mostly been known as a distribution hub for smaller, independent movies. In fact, until now, the highest-profile film they had ever released was last year’s flop Hellboy: The Crooked Man. 

Now, not only is Ketchup reaping the benefits of The Day the Earth Blew Up, but word has it that they may be able to resurrect another seemingly-dead Looney Tunes movie, Coyote Vs. Acme –  a courtroom comedy about Wile E. Coyote suing the Acme corporation over all their flawed products that have tormented him for decades. In addition to Wile E. himself, the movie stars John Cena and Will Forte and is completely finished, and once again, those who have seen it have been very very positive. But in 2023, Warner Bros shelved it as part of the same tax write-off scheme that killed the almost-finished Batgirl movie, and it was feared that it would never see the light of day. 

This isn’t what I expected when I heard there was a new John Grisham movie.

Then, this very week that The Day the Earth Blew Up hit theaters, another bit of shocking news: Warner Bros’ streaming service, MAX, has quietly removed ALL Looney Tunes content. The classic shorts, the movies, the spin-off cartoon series…it’s all gone.

WHAT THE HELL IS GOING ON AT WARNER BROS?

I mean, I think that’s a fair question at this point. The Looney Tunes should be the crown jewel in their portfolio. It should be one of the most important things they push and promote. There is literally no property on Earth more closely associated with the Warner Bros brand than the Looney Tunes. Oh sure, there are other big IPs in their library – DC Comics, Harry Potter, and The Wizard of Oz all come to mind. But not a single one of those was originally a WB creation. They got DC Comics when they bought another company that owned it, they license Harry Potter, and Oz was one of the many acquisitions they bought from the floundering MGM Studios when it was going under. When it comes to characters and series that were created and crafted there, in the Warner Bros offices, by Warner Bros employees, there is nothing else as well-known as the Looney Tunes. There’s not even anything close. 

You don’t see Steven Universe just chilling with the logo, do you?

I don’t usually like to play the comparison game, but in this case I think I have to. Look at the difference between the way Warner Bros treats the Looney Tunes and the way Disney treats its classic characters, especially those who were around in the golden age as short film stars: Mickey, Minnie, Donald, Goofy, and Pluto, primarily. Every one of those characters is still around, still iconic. You can get them on t-shirts, you can buy their toys, they appear in new cartoons and childrens’ books, and they have for years.

Now try to find some merchandise with Bugs, Daffy, Porky, or the Road Runner. It’s not impossible, but it’s not nearly as easy, either.

Over the decades, Disney has worked hard to make sure their classic characters remain in the public eye. Warner Bros has not. And I think part of the problem is the way that animation in general is still often thought of as children’s entertainment. The original Looney Tunes cartoons are the greatest cartoons of the 40s and 50s, and by a large margin. Even the funniest Disney shorts – and here I am thinking specifically of things like the Goofy “How to” cartoons or the ones where he teaches us how to play a sport – are no match for the likes of Rabbit Seasoning, Rabbit of Seville, One Froggy Evening, or Feed the Kitty. Hell, Chuck Jones’s Duck Amuck should be put in a museum and studied in school as an absolute masterpiece of surrealist comedy, something that has been unmatched before or since. 

This belongs in a museum! Right next to the Mona Lisa! And that chick with no arms!

Part of the reason those cartoons were so great is because they were being made for a mass audience, NOT specifically for children. When you paid your nickel to go to the movies in 1939, you would also see a newsreel, a chapter of a serial, short films, and cartoons – and if you were lucky, they were Looney Tunes cartoons. The likes of Friz Freling, Tex Avery, Bob Clampett, and Chuck Jones were making cartoons that THEY thought were funny…and everybody else agreed. 

But that DOES mean that the audience for the Looney Tunes skews a bit older than the Disney audience. Stuff like Mickey Mouse Clubhouse gave the classic Disney characters a preschool audience that grew up with them, but efforts like Baby Looney Tunes just…aren’t as good. 

“Meeska, Mooska, your move, Warner Bros!”

To give Warner Bros at least a LITTLE bit of credit, they do seem to recognize this part of the problem. The Looney Tunes audience is older, so a lot of the merchandise they make is for an older fan. On my shelf of Superman stuff, for instance, I’ve got the McFarlane Toys Bugs Bunny-as-Superman action figure that came out a year or two ago. It’s a gorgeous figure, because McFarlane makes gorgeous figures…but these figures are “collectibles.” They’re almost statues. They’re not really TOYS, not something for kids to play with. There’s nothing wrong with that, but…where ARE the toys for kids? Or the books? Or the clothes? It’s fine to cater to the existing audience, but to make no effort to create a NEW audience is insane, and that’s exactly what Warner Bros is doing. 

Nobody is allowed on this shelf until they earn the “S.”

This is not to suggest that Looney Tunes is the only problem Warner Bros has. For several years now they’ve been in absolute crisis mode, not seeming to know what to do with any of their major properties. The struggles with DC have become the stuff of legend, although I – and many of us – have strong hopes that James Gunn and Peter Safran have finally found the key to righting that particular ship. In their efforts to “modernize” Scooby-Doo, WB canned a sequel to the charming Scoob! movie (another tax victim) while giving a greenlight to the odious Velma series. A few years back, they even hastily turned out the direct-to-DVD movie Tom and Jerry: Willy Wonka and the Chocolate Factory, an ill-conceived effort to maintain their license to the property that was so poorly received the Roald Dahl estate shifted future Dahl properties to Netflix. 

With the Looney Tunes cartoons removed from MAX, it seemed like the only place to find them in the wild would be on MeTV and MeTV Toons. But a few days ago came another announcement – Tubi (which is rapidly proving itself to be the best free streaming service out there) is picking up at least a FEW Looney Tunes properties. They are the new home for The Sylvester and Tweety Mysteries – a decent series from the 90s that’s all about the titular duo and Granny travelling the world solving crimes – as well as the excellent Looney Toons Show from 2011. If you’ve never heard of that last one, that’s the one to watch. It was a Cartoon Network series that was a sort of a mashup between the classic Looney Tunes sensibilities and those of a standard American sitcom. The premise is that Daffy Duck has to move in with Bugs Bunny, Odd Couple style, and they get into hijinks. It’s not AS wild as the old shorts were, but the show still finds ways to careen between plots like Daffy trying to make himself look good for his high school reunion to such unlikely things as a discarded soda can making the two of them fugitives from the law, racing across state lines and painting themselves yellow in an effort to avoid the police. It’s good stuff.

Bugs is a Felix. Daffy, oddly, a Samantha.

But what about the classics? The original theatrical shorts from the 40s and 50s? Well, good news – Warner Bros has a new line of Blu-Ray releases coming out soon that will collect the best of those! And you can purchase them with your own American dollars!

Of course, this has left some people angry, with the suspicion that the only reason they pulled the cartoons from MAX is to get people to buy the Blu-Rays and, understandably, they are reluctant to do so. But I’ve got to recommend a different approach. I know you don’t want to do what it seems like Warner Bros WANTS us to do, but if you really care about the future of the Looney Tunes like I do, the only way to show that it to support it. That means watching the cartoons on Tubi, being vocal about the reruns on MeTV, going out to see The Day the Earth Blew Up while it’s still in theaters, and – yes – even getting these new Blu-Rays. I’m not saying you should purchase something you don’t want, but I AM saying that if the only reason you’re refusing to buy them is to spite Warner Bros, that’s not a good reason. And let’s be fair – Warner Bros is far from the only company that has demonstrated very clearly to us that it’s best to keep buying the physical media of the things that you love. 

The Looney Tunes are legends, and all of this is to say that if you can’t figure out a way to make money with the Looney Tunes, the single greatest property ever created by the Warner Bros Studios, maybe you shouldn’t be in charge of Warner Bros Studios. 

“Well Blake, if you’re so smart, why aren’t YOU in charge?” Somebody always asks that sort of stupid question, so let me address it. I, sir, am not the one being paid hundreds of millions of dollars to steer this studio. I am not an executive, I do not have an executive mindset. But I’m not the one who is claiming that I do. On the other hand, I bet I can at least come up with SOMETHING to promote the brand that’s better than anything Warner Bros is doing to get the Looney Tunes back out there.

Give me five seconds.

Okay, I’ve got it. 

It’s simple, and it’s relatively inexpensive, but it would open up the Looney Tunes to a potentially gargantuan audience that is going completely untapped right now. And as much as I hate to say it, I have to ask this question.

WHY THE HELL AREN’T THE LOONEY TUNES ON TIKTOK?

There are approximately 1.5 BILLION people using TikTok every month. That’s not a joke. I checked. And a hell of a lot of them fall into that young demographic that Warner Bros so desperately needs. Since I’ve started putting my own reels there, I’ve found feeds for dozens of current TV shows using the platform to bolster an audience. I’ve also found feeds of classic TV shows that show short clips. And even as we speak, a full 217 people have signed up to watch my goofy ass, and at least twelve of them are NOT my wife. How hard would it be to grab 30-second segments from the legendary Looney Tunes shorts and drop them on the platform? An INTERN could do this job. Follow it up with a trailer for The Day the Earth Blew Up. Put a link to the damn Blu-Rays in the TikTok shop. This is an audience that is being allowed to lay fallow, and they’re all RIGHT THERE, mindlessly scrolling. They might as well be scrolling to something that will enrich their culture and expose them to true art, like Duck Dodgers in the 24th ½ Century. 

You can’t tell me some woman in her car screaming about her neighbors is more deserving of a platform than THIS.

There, Warner Bros. You can have that one for free. But you are sitting on the greatest library of comedic characters in the history of western civilization, and you’re letting them wither on the vine. Even worse, WHEN you create good content, you BURY it. It’s absolutely insane. On behalf of all of us out here who love Bugs and Daffy, Porky and Speedy, Marvin the Martian, Foghorn Leghorn, and all the other giants of the comedic art, I say this from the bottom of our collective hearts:

Get your shit together. 

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. You can subscribe to his newsletter by clicking right here. He’s also started putting his LitReel videos on TikTok. And while we’re at it, stop screwing around with the Flintstones, too.

Geek Punditry #27: Death and Taxes-A Streaming Crisis

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A few days ago, between eating entirely too much barbecue and trying to figure out if there was room for apple pie, my sister and I were talking about movies and TV shows we’d recently watched with our kids. She mentioned a Disney+ original film called Crater, a science fiction adventure about a bunch of kids living on a lunar mining colony. I’d heard of the film before, and I thought it would be something that my son might have an interest in, at least the spaceship parts, and made a note to check it out soon. Unfortunately, “soon” didn’t turn out to be soon enough, because the next day word came down that Crater was being removed from the platform less than two months after its release, and would no longer be available anywhere.

Turns out the title was actually a reference to the film’s chances.

This isn’t the only Disney+ original to get this treatment. The Willow series, canceled after just one season, was also unceremoniously axed, as well as the quirky documentary The World According to Jeff Goldblum, among others. Nor is Disney+ the only streaming platform to do such a thing in recent months. Netflix has removed shows such as Hemlock Grove, Hulu quietly evaporated Y: The Last Man, and before they dropped the “HBO” from their name, HBO Max made headlines by removing a lot of content, including the almost-finished but now never-to-be-seen Batgirl movie starring Leslie Grace and the most beloved man on the Internet, Brendan Fraser. 

If the new Betty White couldn’t save that movie, nothing could.

There have been various reasons given for these cancellations: merchandising revenue losses, a lack of viewers, to avoid paying royalties or residuals to the people involved, or most egregiously, some of them were cut so that the studio could use the massive cost of production as a tax write-off to counteract losses elsewhere in the company. Whatever the specific reason, they all boil down to the same thing: the studio believes they can somehow make more money by erasing these films and TV series and pretending they never existed than they can by allowing them to remain on the streamer. 

I am not an economist. I don’t pretend to understand exactly how these things work. What I’m seeing is that we are once again seeing creative work being strangled in the name of the bottom line.

Now let me be clear about this: no, I’m not an economist, but I’m not an idiot either. I know that it’s called show business for a reason, and I accept that the people putting out the money have to make money back if they’re going to keep doing it. There are few things in the universe I find stupider than when someone says that an artist or a writer should just do their creative work “for the art” and not worry about the money, as if artists and writers are somehow immune to the need to eat. These things need to turn a profit one way or another, and I’m okay with that in principle. I just wish they would find some way to do it that doesn’t come at the expense of the people who make the damn things.

I write. I try to write every day. And I’m not doing it just because it feels good to push buttons on a keyboard, I do it because I want people (like you) to read what I have to say. When I hear about things like what happened to Crater, I’m thinking about the people who wrote the movie, the director who steered the ship, the actors who performed in it, the set designers and special effects artists and musicians and everybody else who bled for that film, believing that their work would be out there for the world to watch whenever they wanted…except now it’s not available anywhere. That has to be gut-wrenching. Even if a movie or TV show is canceled because it’s objectively terrible, I feel for the people involved. Nobody tries to make a bad movie, after all. I can’t imagine anybody who walks on to a set thinking, “Let’s make this puppy suck.” They’re doing what they can to make an entertaining product so that it will be seen. Even the infamous 1994 Fantastic Four movie isn’t immune to this principle. The movie was literally rushed out as quickly as possible so that the studio wouldn’t lose the rights to the franchise, never having any intention of actually releasing it…but none of the people making the movie knew that. They did the best they could, and honestly, crappy special effects aside, they’ve done better than anyone else with the FF in live action so far. 

That’s not even a joke. This is literally the best we’ve had so far.

The issue here is that streaming services are bleeding money. None of them, not even the juggernauts, are making enough to cover the costs of the original content they’re creating, and that’s largely in part to the way the streaming universe has bifurcated. It wasn’t so bad when it was just Netflix, Hulu, and Prime Video, and pretty much everything you wanted to find was on one of those if it was anywhere. But then we saw the tentacles begin to reach out as nearly every studio or network decided to create its own service instead of signing with one of the existing streamers: Disney+, Max, Paramount+, Britbox, AMC+, Shudder, ESPN+, Screambox, Apple TV+, Peacock, MGM+…not only did it quickly get unwieldy, but it’s terribly frustrating how over fifty percent of them just stole the “Plus” from Disney rather than trying to come up with an original name. 

Pick one. I dare you.

There are simply too many streamers for the average person to keep up with. Even if they had the money for them all (which the average person does not), keeping track of what’s streaming where or what services have the shows and movies you actually want to watch is getting to be a full-time job. What’s more, there’s the question of signing up for a service just for one series or one movie – nobody sane would do that, right? So instead, people sign up for the free trial and binge what they want, then cancel once they’re finished. The streamers obviously don’t make money that way, and if they don’t make their money they’re not going to keep doing it. 

Let’s look at the biggest recent example. Paramount+ (previously CBS All-Access) was, frankly, the house that Star Trek built. The big selling point for the streamer when it launched was that it had every episode of every Star Trek series, and that furthermore, it was going to be launching several new Trek series, bringing it back to television for the first time since the cancellation of Star Trek: Enterprise twelve years prior. And for a few years, it was working out okay…until a few weeks ago when Paramount announced that the animated series Star Trek: Prodigy was being canceled, that the almost-finished second season would not be shown on the service, and that the existing first season would be removed. And before you could blink your eyes, the crew of the USS Protostar was GONE.

Cheer up, guys. They cancelled Kirk’s show too. Twice.

Now everyone who reads this column knows I’m a Trek nerd. In fact, my inaugural Geek Punditry column was all about how awesome the first season of Prodigy was. So nobody is going to be surprised to learn I’m upset about this. But I’ll bet I’m nowhere near as upset as the cast and crew of that series.

Something funny happened once Prodigy was removed, though. Within 48 hours, the Blu-Ray of the first season was sold out at Amazon, Target, Walmart, Best Buy…pretty much anywhere you can buy Blu-Rays. Sadly, the Blu-Ray only had the first half of the first season, not the second set of 10 episodes, not the cliffhanger ending that may never be resolved now. But the fans mobilized and actually spent the money, which is what Paramount wanted in the first place.

Streaming is a great thing in terms of convenience. It’s fantastic to be able to pull up any episode of Star Trek (except for those 20 episodes of Prodigy) from my remote control without worrying about changing discs or tracking down when it’s going to be broadcast. But as if we didn’t know it already, the unstable landscape of the streaming world means that no matter how much you love something, it can be taken away at the whim of some studio accountant. Supporting the things you love, while important, is only ever going to be part of the equation. What I think we’ve all learned here is that having a permanent way to keep them is more important than ever.

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His current writing project is the superhero adventure series Other People’s Heroes: Little Stars, a new episode of which is available every Wednesday on Amazon’s Kindle Vella platform. After he heard about Prodigy getting the ax, he added all of the Star Trek Blu-Rays he didn’t already own to his Amazon wish list. Can you blame him?