film

Geek Punditry #79: The Case For ID3

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On holidays, we all have certain favorite movies that we like to return to. At Christmas we all binge It’s a Wonderful Life, A Christmas Story, and dozens of others. Around Halloween we’ll sit down to watch Hocus Pocus or, appropriately, Halloween. On Arbor Day, of course, Swamp Thing. And although the Fourth of July doesn’t quite have the cinematic pedigree of some of those other holidays, there are definitely movies appropriate to watch at this time of year. 1776 is one of my favorite musicals of all time, and my wife’s favorite movie, Jaws, has enough July 4th talk to count even though the film ends several days after the holiday. But of course the most obvious movie to watch in early July is the 1996 blockbuster film Independence Day, the Roland Emmerich/Dean Devlin sci-fi extravaganza in which the Fresh Prince, Lone Starr, Cousin Eddie, and Jeff Goldblum come together and summon the power of America to save the world from an alien invasion.

If you had barbecue this week, you have this man to thank.

The movie – which I know we’ve all seen – is big, over-the-top, aggressively bombastic, and I love every frame of it. It is FUN, fun in a way that many blockbusters in the years since have forgotten how to be. The special effects are better than most movies we get today, the musical score is an absolute masterpiece, and the final act of the movie has one Big Damn Hero moment after another – and when done well, there’s nothing better than a Big Damn Hero moment. It is, quite frankly, a perfect film for what it is. If Bill Pullman had REALLY run for President in 1996, he would have won in a landslide. 

20 years later, a sequel was attempted. Independence Day: Resurgence was…not as good as the original. For reasons that I’m going to get into shortly, the movie felt kind of stale and like it was trying too hard, whereas the original made its sense of spectacle feel effortless. But this year, after rewatching the original a few days ago, I decided to give the sequel another chance. It…still isn’t a great movie. But the tragedy of it is that it had the POTENTIAL to be. The actual STORY is very strong. Let me give you the reader’s digest version of the important stuff that happens in Resurgence:

“If it helps, imagine you’re hearing this in my voice.”

It has been 20 years since Earth successfully destroyed the invading alien force. In that time, humanity has come together in a way previously unheard of, scavenging the alien technology to create an age of technological advancement that has helped create peace across the planet. Suddenly, another spacecraft appears. Humanity, fearful of a second invasion, attacks first this time, but discovers that this is NOT the same alien race that attacked them before – in fact, our old enemy is PURSUING this newcomer. We again have to battle the invaders, this time with the help of the newcomer, who we learn is an envoy of a coalition of survivors of the Big Bad Aliens, whom they call the Harvesters. We discover that Earth has become famous across the galaxy for being the only planet to ever successfully defend itself against the Harvesters. They are our FANS, and they want us to come into outer space to lead the fight to stop the bad guys once and for all.

“See? That doesn’t sound so bad, does it?”

If that sounds 1000 percent better than the movie you remember watching back in 2016, that’s because it is. The plot is fantastic – it expands upon the original mythology and elevates the threat, with the promise of exploring a much larger and grander universe that the original film only hinted at. But the final product didn’t deliver on that level. The cast was reduced to a series of Xerox copies of the original characters and the story structure was broken down in such a way that it mimicked the first movie far too comfortably to be satisfying. I always say that if there’s one thing fans want it’s “More,” but movie executives never understand what that MEANS. We don’t want the SAME thing, we want that familiar thing to CONTINUE and GROW and EXPAND. And while Resurgence had all the potential in the world to do that, by reducing it to a copy of the original, it failed.

The characters didn’t help. They tried to elevate the children of Will Smith and Bill Pullman’s characters to the new heroes, but there was none of the sense of heroism from the original. Pullman’s President Tom Whitmore at least got a proper sendoff, but Will Smith died off-screen and the wife Goldblum reconciled with in the original is gone without a trace, replaced by a new love interest. Was Margaret Colin unwilling to return? I have no idea. But we’re stuck with another less interesting love interest in a movie that already has a less interesting love story between Pullman’s daughter and Thor’s brother. (The one who isn’t Loki.) This also largely damages the character arc Goldblum received in the first movie, and if there’s one thing I hate, it’s a sequel that erases previous character development. 

I dare you to name a single one of these characters who wasn’t played by Jeff Goldblum. See? It’s even harder than Avatar.

But that spark, man…that spark is still there. And the idea of a movie about the human race joining together with an intergalactic federation to take the fight TO the Harvesters still REALLY appeals to me. So that’s why I’m here today, friends. Since the 20th Century Fox acquisition, Independence Day is now the property of the Walt Disney International Shadow Government and Entertainment Consortium (although they had to be reminded that this only referred to the film franchise and not the actual holiday). That in mind, I want to suggest that they take a chance on a new movie – or maybe even a Disney+ series – to continue the story.

Let’s talk about how to do this, guys. First of all, we don’t want to FORGET Resurgence. The whole point of this exercise is to remember that there IS a solid core of a story there. So instead, I say we do an Evil Dead 2. The second Evil Dead movie had a much greater distribution (and budget) than the first, and since he couldn’t be sure that much of their audience would ever have seen the original, creator Sam Raimi used the opening act of the sequel to make a condensed recap/remake of the previous movie. It is possible to watch Evil Dead 2 without ever having watched the original and not miss a beat. So with ID3, we start with a sequence that runs through everything I just said in my recap, because nothing else in that movie is really necessary for the story that’s going to get told next.

Second, at this point we need an almost entirely new cast. Bill Pullman’s character died in the sequel, and most of the new characters are pretty forgettable. We can try to squeeze in Jeff Goldblum just because he’s Jeff Goldblum and I don’t think it’s possible to look into those steely eyes and tell him “no,” but the one guy we can’t do without? Brent Spiner as Dr. Brakish Okun, whose increased screen time in the sequel is probably the best part of Resurgence. Not only is he the in-universe expert on the aliens, but his long contact with them gave him a sort of psychic link that will be invaluable.

Not to mention his experience in interspecies relations.

Once we’ve got all that established, we need a ten year time skip. We’re in space now. We are in command of the coalition of survivors, and here’s where we REALLY have fun, because we get to see all of these different kinds of alien creatures. We learn about their worlds that have been destroyed and the society they have built in the wake of the Harvesters attacks. We can tell the story of the war with the Harvesters, and there’s room for a lot more beyond that. What about the previous wars, the ones that were lost? Are there other races out there in need of a rescue? Are there other races out there even WORSE than the Harvesters themselves? There’s potential in every one of these ideas to tell a compelling story. Everybody is all about doing “shared universes” these days – this would be a chance to expand the universe of Independence Day into a sci-fi backdrop as rich and exciting as the best of Star Trek or Star Wars.

IF it’s done right.

Which of these two did it right, Disney? Come on. This isn’t a trick question.

That’s what it always boils down to, isn’t it? The truth is, a lot of modern sci-fi is pretty divisive. For everyone who loves The Mandalorian, you can find five people complaining about The Acolyte. Some Star Trek fans refuse to consider Lower Decks canon, some hate Discovery. Picard is that amazingly rare show where virtually everybody agrees it got BETTER in the last season. And the truth is, no matter what would be attempted with another Independence Day, there are a lot of people who will hate it sight unseen and never give it a chance.

But I don’t think that’s a good enough reason not to try.

Everybody knows that the studios are terrified to take a chance on a NEW idea, a NEW IP. They would much rather just try to pump dollars out of the ones that already exist. And since they’re doing that anyway, why not at least TRY to do so with a franchise that still has a lot of unrealized potential? 

That’s my thoughts on it, anyway.

Maybe next time I’ll tell DC Comics how to fix the Legion of Super-Heroes. Really, the fact that they haven’t just put me in charge of this stuff yet is ridiculous. 

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. You can subscribe to his newsletter by clicking right here. Step one of fixing the Legion is to pretend the most recent incarnation never happened, by the way.

Geek Punditry #76: Butts in the Seats

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My wife and I took our son to the movies this week. You may remember last year, when I wrote about the experience of taking then five-year-old Eddie to the movies for the first time, a wonderful day that, unfortunately, we’ve only been able to duplicate a handful of times since then. I love the movies, I love going to the movies, but we can’t do it as often as I’d like. This week was special, though. Every time my wife and I have taken Eddie to the movies, it’s been our idea. “Want to see Puss in Boots? Want to see Super Mario Brothers?” But not this time. No, for the first time in his life, Eddie asked us, of his own accord, to take him to see a SPECIFIC film, and there’s no way I was going to deny that request when he asked, “Can we go to The Garfield Movie?”

Am I supposed to say “No” to this face?

It was pretty good. It wasn’t great, of course. It wasn’t Up, but it wasn’t The Good Dinosaur either. There were a couple of good chuckles and some nice Easter Eggs as well. Most importantly, Eddie loved it, and that made the whole experience worthwhile. When we left the theater Wednesday, I went to post a picture of him in the theater (like parents are now legally obligated to do) only to see a shocking headline on Facebook: “Sony Pictures Acquires Alamo Drafthouse in Lifeline to Cinema Chain.” The headline stunned me. I knew the Alamo Drafthouse had been struggling – it shockingly shut down several locations just last week – but I didn’t know that it was up for sale. And for it to be sold to Sony was particularly jarring, because it’s not that long ago that this acquisition would have been illegal.

In the 1940s, the government banned movie studios from owning movie theaters on the grounds of preventing the rise of a monopoly. After all, in an era where a town may only have two or three theaters (if that), if those theaters were all owned by Universal Studios, then it would be pretty much impossible for anyone in that town to ever see a movie from Warner Bros., Disney, Paramount, or anybody else. That law was repealed in 2020, and honestly, I get the reasoning. It made sense in the 40s, but the concerns that made it necessary don’t exist anymore. First of all, we no longer live in the era of single- or double-screen moviehouses, and there’s not a studio on the planet turning out movies fast enough to fill up a modern multiplex on its own. Universal was the highest-grossing studio in the world in 2023, and they released only 24 theatrical films. Can you imagine a modern movie theater surviving showing an average of two new movies a month?

Not even Disney could fill this behemoth alone.

The other thing that makes the fears of a monopoly a nonissue is that the greatest competitor of a movie theater is no longer another movie theater: it’s the world of streaming. Streaming was already a thing in 2020, before the Covid pandemic hit, but when movie theaters were forced to close studios and viewers alike turned to streaming as the primary alternative. Now studios are trying to bring people back to the theaters, but a huge percentage of the viewers have settled in on their couches and don’t want to get back up. The Alamo Drafthouse is by no means the only chain suffering. Theaters have been closing all over the place. Last week my family took a trip to Pittsburgh for our niece’s graduation, and my wife Erin noticed a new Busy Beaver hardware store had been built since the last time we were in town. A second later I realized that the Busy Beaver was occupying the former theater where Erin and I saw the last movie we went to before the pandemic on New Year’s Day in 2020. 

While I understand the convenience and value of the world of streaming, I am firm in my belief that there’s no better way to watch a movie than in a movie theater. I don’t want them to die. But in a world where their biggest threat is a thumb-sized device that everyone can plug into their television at home, how do we convince people to go back into a theater? How do we get them to pay for tickets and concessions and do battle with the jackass in the row in front of you who won’t turn off his phone and the jackass behind you who keeps kicking your chair?

My thoughts on this question have evolved several times, and they continue to do so. At one point, I thought that the best way for theaters to push forward is to make themselves more of an all-in-one destination. Don’t just serve popcorn, but have full menus, drinks, alcoholic beverages…take the old idea of “dinner and a movie” and put it in a single location. And make the films themselves events – don’t just show new movies, but have classics, retrospectives, festivals, host Q&As with actors and directors and writers. Make going to the movies an EVENT. It sounds great! Except that everything I just described is EXACTLY what made the Alamo Drafthouse chain a success in the first place, and clearly, that is no longer enough. Sure, this sort of thing caters to people like ME, people who ALREADY would rather be in a theater than sitting on the couch at home, but it doesn’t really do anything to draw in prospective viewers who are resistant to the idea. Even big chains like AMC have tried similar things, expanding their concessions from just popcorn and nachos to include things like burgers, salads, pizza, and chicken tenders. It hasn’t made enough of a difference. 

I mean…they’re not getting RID of popcorn, though, right?

There’s also the problem that…well…“Dinner and a movie” is the classic date night, but in my professional capacity as a high school English teacher, I can tell you that kids today aren’t doing that. I don’t think they even GO on “dates” anymore. A typical teenage relationship in 2024 follows this outline: first they “talk,” then they “hang out,” then one of them asks the other one to “go out,” and then one of them “cheats on” the other, and then they “break up” and repeat the cycle with somebody else. At no point are they required to actually go on a “date.” In fact, thanks to social media apps, they can go through the entire cycle without ever even being physically in the SAME ROOM, sometimes during the course of a single fourth-period gym class. So how do you convince THESE kids to go to a movie theater? 

“And kids, that’s how I hooked up with your mother.”

The answer – the ONLY answer – is to somehow make going to the movie theaters a positive experience that cannot be duplicated at home. Last summer we got a bright spot when the “Barbenheimer” phenomenon made it cool to go to a double-feature about the creation of the nuclear bomb and the life of a plastic doll. That was GREAT, and it made both movies hits. But we’re in a hitless world at the moment. Even the one-two punch of Furiosa and The Garfield Movie (or as I like to call it “Garfuriosa”) didn’t prevent Memorial Day Weekend 2024 from having the lowest box office in nearly three decades. This past weekend people were THRILLED to see Bad Boys: Ride or Die take in $56 million at the box office, which sounds great, but is it really THAT good, relatively speaking? The previous film in the franchise, which came out in January of 2020, opened with about $68 million. Then last year The Marvels opened with $47 million, only $9 million difference, and yet it was considered a dismal failure. Obviously, it’s relative: one is the latest installment in the multi-katrillion dollar Marvel Cinematic Universe, whereas the other is kind of a redemption project for Will Smith after the Slap Heard Round the World, but STILL. 

So what do we do to entice people to see a movie in a theater? Several things have been tried, to varying degrees of success. Merchandise, for example. After all, it’s what’s keeping touring rock bands alive now that CD sales have died. When we took Eddie to see The Garfield Movie on Wednesday, he IMMEDIATELY gravitated towards a souvenir concession bundle that included a popcorn bucket, collectible cup, and a plush Garfield doll. (Odie was also available, but come on.) Fortunately Eddie’s godmother gave him an AMC gift card a couple of months ago that went toward the bundle, because it cost as much as the two drinks and large popcorn his mom and dad split that same day. Although the price is an obvious concern, I like the idea of movie theater exclusive merchandise in principle. It appeals to the collectors and it gives you a reason to go to the theater. Popcorn buckets seem to currently be the most popular type of merch. The Dune Part 2 bucket was given a rather…suggestive design that turned out to be so infamous you HAVE to believe they did it deliberately. Not to be outdone, the upcoming Deadpool and Wolverine has similarly suggestive buckets that seem to mock the phenomenon, as befitting a Deadpool movie. Of course, you have other collectible buckets as well, such as a ghost trap for a Ghostbusters movie or an Optimus Prime bucket for TransFormers. It’s worth pointing out, of course, that they are severely stretching the definition of “bucket” by featuring full-on toys or models that are buckets only in that have a cavity theoretically large enough to hold a few pieces of popcorn, but the snack is really secondary, isn’t it?

“This is it, folks. This is how we’re gonna save cinema.”

Of course the problem with merch, as with anything else, is that if it proves too successful it will quickly get overdone. By the time the 97th Fast and Furious movie hits, people will be asking if they really WANT to eat popcorn out of Vin Diesel’s head. (Be fair, though, it IS more bucket-shaped than Optimus Prime.) Also, a lot of theaters will allow you to walk in and buy the merch without buying a ticket to see the movie, which satisfies the collector but rather defeats the purpose of using merch as a draw to get butts in the seats. 

At one point, theaters thought that going 3-D was going to be the carrot that lured in audiences. After all, you can’t watch a huge 3-D movie in your HOUSE, can you? Of course, we quickly learned two things. First: 3-D televisions were relatively easy to make so you COULD watch them in your house but, second, nobody actually wanted to watch 3-D at home. From there it didn’t take long to make people realize they didn’t actually want 3-D in theaters either. The studios loved 3-D because it was harder to pirate and created an excuse to charge more for a ticket, and while it hasn’t entirely gone away, the bloom is off the rose. 3-D has never had what I call a Wizard of Oz moment. In 1939, people who had never seen color film before had their minds blown when Judy Garland opened up the door to her farmhouse and bombarded them with the multicolor wonderland of the Munchkin City. If you watched the same movie on a black-and-white TV, you’d never know what the big deal was. The Wizard of Oz proved that color can make a movie better. Nothing, to my experience, has done the same for 3-D. In fact, with the glasses darkening the screen and lots of people suffering from headaches or eyestrain, in many ways 3-D makes going to the movies objectively worse.

Every 3-D movie ever made combined never came close to the impact of this moment.

What about getting rid of the things that make people turn away from movies? Easier said than done. High prices for tickets and concessions are a concern, of course, but when’s the last time you saw the price of ANYTHING actually go DOWN? Then there’s the frequent complaint about the glut of advertising before a movie starts. If you take your seat ten minutes before showtime, you’ll see an ad for Coca-Cola, then for Honda, then for the Fandango at Home service, then Rusty’s All-In-One Tire Salon and U-Pour-It Yogurt Emporium all before the trailers even begin. It absolutely can get annoying, but it’s also helping to pay the bills for the theater and preventing said ticket and concession prices from getting EVEN HIGHER than they already are. 

Okay, so the ads aren’t going anywhere…can something be done about the jerks in the movie theater with you, the ones who won’t shut up or turn off their phone? Several years ago AMC actually flirted with the idea of making some of their theaters “mobile friendly,” allowing texting and the like. Among the people who actually enjoy going to the movie theaters, this went over about as well as suggesting they sprinkle every third popcorn bucket with anthrax powder. Of course, if the idea is to corral everybody who’s going to be an asshole by texting in the theater into a single screen where they won’t bother anybody else, I see the merit in it. On the other hand, that would bring these people into contact with each other and increase the odds that they breed more assholes, assuming the relationship lasts longer than gym class. 

 What if we tried – and this is really going to blow people’s minds – what if we tried just making more movies that people want to watch? Look, I love superhero movies, and I don’t want them to go away, but not EVERYTHING has to be a life-or-death full-blown special effects spectacle set in a 20-film cinematic universe and starring people who make more per minute of screentime than you and your entire family will make in the next 30 years. Mid-level movies used to be a thing. When’s the last time there was a hit romantic comedy? An era-defining western? A non-animated family film that wasn’t made to satisfy the ego of some aging superstar trying to cling to relevance? 

In the 1980s, John Cusack made 472 different classic comedies that nobody would take a chance on in 2024.

People complain that Hollywood doesn’t have any new ideas, but that’s not true. The ideas are out there. The problem is that the studios (in other words, the people with the bank accounts) don’t want to take the risk on something that’s not a proven IP or that doesn’t have a huge built-in audience, so those risky, experimental movies just aren’t being made. We’ve got a sequel to Beetlejuice coming out this year, which is fine, but in the current cinematic environment it seems pretty unlikely that the original would ever be made today. Oddly enough, the only genre that seems immune to this is horror: there are still lots of horror movies made, lots of ORIGINAL horror movies made, and while they aren’t making Star Wars numbers at the box office, they’re doing okay. This is because horror movies are usually relatively cheap to make, but they’ve also got the most dedicated fan base of any specific genre in film. If the romcom fans came out for their movies the way horror fans do, Sandra Bullock could buy her own island by now.

This is one of those times when I’m just talking about a problem while recognizing that I don’t actually know what the solution is. I’ve got suggestions, of course, you just read over 2000 words worth of suggestions, but I don’t know whether any of them will actually WORK. That said, SOMETHING has to be done before the modern movie theater goes the way of the drive-in or vaudeville before it. The experience of sitting in a theater with a crowd of fans and enjoying a movie together is special to me, and I don’t want it to go away. I just want to make it better again. So if you’re one of the people who have given up on theaters, tell me why you quit and tell me what it would take to make you come back. If you’re with me, if you want to help theaters stay alive, then what lifelines would you recommend? How would you do it? Remember guys, there’s no wrong answer and it’s not stupid if it works. This is about ENCOURAGING discussion, not ENDING it. Join me, won’t you?

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, volume one of which is now available on Amazon. You can subscribe to his newsletter by clicking right here. And he’s not kidding, give him all the suggestions you can think of. It will save him from having to come up with another column idea.

Geek Punditry #64: Classics Are Better Big

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With all due respect to films like Psycho, Vertigo, The Birds, and North By Northwest, Alfred Hitchcock’s best movie is the Jimmy Stewart thriller Rear Window. In this taut little drama, Stewart plays a photographer who was injured in a car crash and is stuck in a wheelchair while he recovers. Unable to leave his apartment, he takes to observing the activities of his neighbors through the windows as a sort of perverse entertainment – entertainment that takes a chilling turn when he thinks he sees one of his neighbors commit murder.

“Mr. Gower, no! No, what are you doing?”

Sure, there are some elements that are kind of icky – Stewart is literally spying on his neighbors for most of the film, which isn’t exactly kosher. And how anyone could be so interested in what’s going on across the way when your girlfriend is Grace Kelly and she’s at your house every fifteen minutes seems almost beyond belief. But hey, it’s a movie. Suspension of disbelief is a thing. The thing that makes Rear Window so great is that virtually the entire film takes place in a single room, and despite that, Hitchcock is able to amplify the tension even more than when he had Cary Grant dangling from Mount Rushmore five years later. A single-room thriller is very difficult to pull off, but he did it TWICE, both in this masterpiece and in the underrated Rope. 

Pick up your pulse without ever leaving the room.

The reason I’m talking about Rear Window today, though, is not because I’m going to give you a list of confined space thrillers worth watching (Wait Until Dark, Phone Booth, Buried – that’s enough of a list to get started), but because I noticed a few days ago that this year marks the 70th anniversary of the film and, lo and behold, Fathom Events is holding a nationwide anniversary screening on August 25. This, of course, is a date of monumental significance because it also happens to be the birthdate of several notable figures, namely Sean Connery, Tim Burton, Regis Philbin, Billy Ray Cyrus, and myself. (Incidentally, if this doesn’t completely disprove astrology once and for all, I don’t know what will.) Anyway, whilst I’m sure I’ll be occupied with the customary parades, speeches, and address to the nation, the idea of seeing my favorite Hitchcock movie on my birthday IN A MOVIE THEATER is enticing as hell.

 Not long ago, I saw a Facebook conversation in which one person expressed an interest in an upcoming screening of Shrek at his local theater, and somebody else began to chastise him for buying a ticket to watch a movie he can watch at home for free. This is an all too common attitude, of course, especially with younger audiences. I know I’m about to sound like a curmudgeonly old man (because I, like Tim Burton and Billy Ray and our fellow August 25th baby Claudia Schiffer, AM a curmudgeonly old man). My high school students are perfectly happy watching everything on their phone screen. Of course, they’re also incapable of paying attention to anything longer than 37 seconds in length, which I assume is the maximum amount of time you can spend watching a film intended to be projected onto a 70-foot screen on a device smaller than a slice of bread. I wholeheartedly believe that a screen as small as a smartphone is a terrible way to watch any sort of longform entertainment and that is part of the reason that younger generations have such an abysmal attention span and, furthermore, I would like to invite you all to get the hell off my lawn.

I know it sounds like I’m blaming TikTok for this, but there’s a good reason for that: I am.

That aside, though, the larger question seems to be why one would pay for movie theater prices to see a movie that you’ve already seen. That, at least, is an argument I can comprehend. My answer to that, though, is that I’m not lining up to rewatch Mac and Me, I want to see Rear Freaking Window. As I wrote last year, I sincerely believe that every movie is more enjoyable if viewed in a theater with a receptive and enthusiastic audience. That’s true whether I’ve seen a movie five thousand times or zero times (and, truth be told, I bet that watching Mac and Me could actually be a hoot if you have the right people in the theater with you). 

Having the proper audience is important, of course. With new movies, this is a crapshoot – the studios tend to make every movie look as homogenous as possible to draw in every quadrant, and nobody knows for sure if what they’re going to watch is any good or not. I always HOPE a movie is going to be good, of course. I don’t understand “hatewatching.” I can honestly say I’ve never walked into a movie theater WISHING for a movie that disappoints me. But when it’s a movie that no one has ever seen before, you’re rolling the dice.

That said, the right audience is essential. My wife Erin and I saw this firsthand when RiffTrax did their live theater screening of the Doctor Who serial, The Five Doctors. RiffTrax, if you don’t know, is put on by classic cast members of Mystery Science Theater 3000, and they carry on the mission of cracking jokes at movies. It’s a blast, if you’re a fan.

IF you’re a fan.

If you don’t know what you’re getting into this poster is very confusing. Mathematically speaking.

When we arrived at the theater, we encountered a couple wearing heavy Who regalia who were very excited about a theatrical screening of the legendary story. They took a seat behind us and began to excitedly chatter…but in that chatter, it became quite obvious to Erin and I that while these two were major fans of Doctor Who, they didn’t seem to know WHAT RIFFTRAX IS. As the presentation started, the riffers launched into a short film about safety around electrical wires, cracking their usual jokes about the absurdity of the film, and I heard the man behind us tell his wife, “I hope they don’t do this during the whole movie.”

I turned into that emoji with the clenched teeth. 😬 

They lasted about 15 minutes into the Doctor Who serial and left, clearly irritated at the irreverence with which their beloved Doctor was being treated. And I felt bad for them, because they obviously didn’t know what they were getting into…but once they were gone, the rest of us had a grand old time. 

It’s about being with the right crowd. One of the most fun experiences I’ve ever had in a movie theater was when the Star Trek documentary Trekkies was released back in 1997. The film is a glimpse into the lives of Trek fans from across the country, a particularly niche subject matter, and it didn’t get a wide release. However, someone I knew happened to have a connection at the local UPN affiliate (home of Star Trek: Voyager) and scored some free passes to a screening they were hosting. The result was an entire theater full of people who LOVED STAR TREK, and there is no better atmosphere in which to watch this movie. We laughed at the people who went a little too far. We cracked jokes about the woman who dressed up her poodle as Spock. And we collectively shed a tear when James Doohan shared the beautiful (and now oft-told) story of how his connection with a fan saved them from committing suicide. 

AND he was shot six times on D-Day! The man didn’t need to go to outer space to be a hero.

That “right crowd” mindset works very well when going to see a classic movie in the theater. Odds are, the majority of the audience HAS seen the movie before and is excited to see it with a crowd, and those that HAVEN’T seen it before are there because they want to join in the fun. It’s the reason that interactive screenings of The Rocky Horror Picture Show have endured for such a long time. To give another example: Erin’s favorite movie is Jaws, and as it was released before either of us were born (we’re old, but we ain’t THAT old), when a special screening was announced at a Movie Tavern within an hour’s driving distance, we decided to make it a date night. (It goes without saying that this was before Eddie was born, although Erin was pregnant at the time.) Near us sat a father with his daughter, who I guessed was about 13 years old and who clearly had never seen the movie before. She was doing fine right up until the scene where Richard Dreyfuss finds Ben Gardner’s decapitated head drifting in the shipwreck underwater, at which point she jumped into her dad’s lap and stayed there for the rest of the movie. It was amazing.

This was a major bonding moment.

After Gene Wilder died, there were special screenings of Willy Wonka and the Chocolate Factory and Blazing Saddles, and we did a double feature. Saddles is – and I say this with firm conviction and damn the mobs who want to piss on everything older than 2008 – one of the funniest movies ever made, and seeing it for the first time in a theater was fun. But Wonka was downright magical. The screening was full of parents with kids, many of whom had never seen the movie before. Those kids were mesmerized, drawn into the magic and swept up in this 50-year-old film in a way that the 15-year-old remake by my birthday buddy Burton couldn’t hope to match.

Betcha he never would have used AI and charged kids fifty bucks for a half a lemonade, either.

And you know, I don’t think those kids would care if they HAD seen the movie before. Seeing it on the screen is DIFFERENT. It’s only adults that are too stupid to push that aside. If my son can watch the same YouTube video of the 2017 Times Square New Year’s Eve ball drop 47 times in a row, he sure as hell isn’t going to walk into a screening of Despicable Me and say, “Daddy, I’ve seen this before.”

When I was a kid, Disney used to frequently re-release their classic movies. I got to see films from decades before I was born like Snow White, Sleeping Beauty, and The Sword in the Stone. With the exception of one-night or short-term engagements, that doesn’t happen anymore (possibly because Disney is afraid people will remember how much better the original versions of these movies are than the lifeless remakes they’re turning out lately). But damn it, it should. My family doesn’t get to the movies much these days, but if I was at a movie theater right now and given a choice between seeing Fast and Furious 11 for the first time or watching Raiders of the Lost Ark for the twentieth time (but the first time in a theater), it wouldn’t even be close. 

With movie theater attendance struggling, there’s a desperate effort to create content that fills seats, but I feel like theaters are missing out on an obvious opportunity here. Doing a revival screening of Casablanca or The Wizard of Oz may not sell as many tickets as a Marvel movie, but it also costs a hell of a lot less to put back into theaters. Give us more classic family movies! Give us more events! When the Special Editions of the original Star Wars trilogy hit theaters in the 90s, we fans came out in FORCE (pun intended), not because we wanted to see Greedo shoot first, but because we wanted to see him in a room the size of a house and full of other people who loved the movie as much as we did. 

These screenings DO happen. Like I said, Fathom Events does anniversary and event screenings a lot. There was the aforementioned Gene Wilder double feature. And Disney just announced an all-day nine movie marathon of the Star Wars films on May 4th. But I don’t want to have to wait for an anniversary that ends in a 5 or 0 or for somebody to die before I get to see a classic.

Our only hope.

I wish there were a nearby, easily-accessible theater in my area that frequently did revivals or special screenings of classics, but alas, there aren’t a ton of options, especially if you don’t have a lot of opportunities to go into New Orleans proper. So I keep an eye on Fathom events and I cross my fingers for special screenings and I long for the day when the cinematic community figures out how to make this happen.

And I hope to see Hitch’s cameo the way it was meant to be seen: big enough to fall into his nostrils. 

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His most recent writing project is the superhero adventure series Other People’s Heroes: Little Stars, now complete on Amazon’s Kindle Vella platform. If anyone is available to babysit on August 25, let him know.