A few days ago, a long national nightmare ended when Nacelle announced two new seasons of their hit documentary series, The Toys That Made Us. I became a huge fan of this series right away, and it’s been a long five years since we got any new episodes, so I’m absolutely ecstatic. To commemorate the news, I thought I would re-present to you a piece I wrote between seasons two and three for a sadly-defunct pop culture forum, a “Three Wishes” column where I suggested potential topics for future episodes. I’m happy to say that one of my three suggestions was included in season three, and the other two are going to be in the new episodes that were just announced, albeit in slightly different forms than what I suggested. It’s incredible that my ability to predict the future is incredibly accurate, provided that I only use it in ways that have absolutely no potential for monetary advancement on my part. Anyway, here’s what I wrote way back in 2018.

The best reason to subscribe to Netflix these days isn’t Orange is the New Black or Arrested Development. Heck, it’s not even Bright. The shining jewel in the streaming service’s crown is The Toys That Made Us, a documentary series that looks into the history and impact of some of the most popular toy lines of all time. With a lighthearted tone, the series dives into things that the viewer grew up with, chock full of interviews with the people who conceived the toys, creators who made the TV and comic book tie-ins, and supercollectors. Plus, you get all the classic toy commercials you grew up with.

The eight episodes, to date, have explored the worlds of Star Wars, Barbie, He-Man, G.I. Joe, Star Trek, TransFormers, LEGO, and Hello Kitty. That’s a ton of toyetic goodness. But if you’re like any other human being, you probably read that list and immediately asked, “Hey, what about…” and then filled in whatever your own favorite toy line is. That’s natural, there are hundreds of toy lines that have achieved enough success to have their fans, and while not all of them may have an incredible story to go with them, there are bound to be enough to fuel several more seasons of this show. Considering how popular and relatively cheap the show is to produce, Netflix would be bonkers not to ask for more. In Three Wishes, we take a look at something in pop culture and express three hopes for the future, whether those wishes are almost inevitable or pie-in-the-sky dreams. Today, we’re going to talk about three toy lines the producers should consider for their next round of episodes.

1. Teenage Mutant Ninja Turtles: The first choice here is pretty much a no-brainer. When you look at the independent comic book bubble of the 80s, it would be virtually impossible to argue that there was a bigger success than Kevin Eastman and Peter Laird’s Teenage Mutant Ninja Turtles. From their humble beginnings as a parody of Frank Miller’s Daredevil, the Turtles exploded into a global phenomenon. Their comics, through countless relaunches and spin-offs, have been featured at no less than five publishers They’ve starred in five television series and six theatrical films, and most significantly, they have dominated toy shelves for years. 

Playmates Toys has held the Turtles license since 1988, producing thousands of action figures and playsets. In addition to the countless iterations of the Turtles themselves, there have been figures of their allies and foes, movie- and TV-specific versions, the turtles in costumes such as (not officially) the Universal Monsters and (officially) the cast of Star Trek, and pretty much any other piece of merchandising you can name. With a documentary, the challenge is to find what’s compelling in real life and push it to the forefront. Although I don’t know anything about the Playmates company or how they have worked with Eastman and Laird or the Turtles’ current owner, Nickelodeon, the sheer volume and popularity of this franchise seems like it would be a ripe property to focus on for 45 minutes. 

2. Toy Biz/Marvel Toys: On the other hand, here’s a property where there is undoubtedly enough drama to make for a compelling TV episode. It may be hard to believe today, but there was a time in the 90s where the future of Marvel Comics was in serious doubt. Bad business decisions and bad acquisitions sent the biggest comic book publisher in the industry spiraling into bankruptcy, and things looked bleak at the house that Spider-Man built.

One of the things that helped pull Marvel Comics through was an unexpected merger of sorts with Toy Biz, a Canadian-based company that had the license to make Marvel toys at the time. The story of the twisting, winding relationship between the companies has been written about extensively, but that doesn’t mean there’s not more gold to mine. I’d love to hear the story told by the players in the game, as we learn the truth about how, without this little toy company, Marvel Entertainment may not have lasted long enough to make your kids cry all the way home from Infinity War.

3: McDonald’s Happy Meal Toys: In my house, we have a term for people who didn’t love McDonald’s Happy Meal toys: filthy liars. Because no matter what kind of Keto-adherent, La Croix-chugging diet you may be on today, when you were a kid there was nothing better than a cheeseburger, fries, and a new toy. Since 1979, McDonald’s has released thousands of toys, from licensed Disney characters to Chicken McNuggets in Halloween costumes to the legendary McDonald’s Changeables (toys that transformed from McDonald’s food into robots. That I never completed this series is my one regret in life.)

Not only can’t the Happy Meal toy be beaten in sheer variety, but it’s also ubiquitous as anything you can imagine, touching virtually every child in North America for the last four decades. What’s more, some of them are insanely collectible. Give me a tour of some guy’s crazy attic Happy Meal museum and, I promise, I’m watching to the end. Let’s see if anybody feels that strongly about the Burger King Kids’ Club. (Answer: no.)

Blake M. Petit, whose college roommate once said he could never date a woman who didn’t “get” Grimlock, has been pontificating about pop culture online for over a decade. You can follow him at BlakeMPetit.com and, if you’re feeling generous, check out his books on Amazon.