Here we are, my friends, the most chaotic, volatile, and lucrative date on the American calendar: Black Friday. Of course, Black Friday isn’t quite what it was just a few years ago. In the not-too-distant past, it wasn’t unusual to watch footage of mobs at Target trying to murder each other with croquet mallets in the attempt to get a cheap widescreen television set. That was last month in San Francisco, of course, but that sort of behavior USED to be restricted to the day after Thanksgiving. These days, though, with people having less money to spend, prices rising, and online shopping becoming easier and more tempting than ever, it’s becoming far less likely to see someone get a shiv in the kitchen section of Home Goods. We’re still planning to shop, of course, we’re still all trying to find just the right gift for the people we care about, and as far as the geeks in your life are concerned, we’ve learned something important this year. When it comes to sharing your favorite movies, music, books, or games…the truth is, physical media needs to come back.

A few days ago Christopher Nolan, discussing the Blu-Ray release of his movie Oppenheimer, encouraged people to purchase the disc “So no evil streaming service can come steal it from you.” The joke, of course, is that over the course of 2023 it has become horribly fashionable for streaming services to quietly (or sometimes not-so-quietly) remove content from their platforms in a cost-saving measure. There are various ways this can theoretically work – by writing it off as a loss on their taxes, by licensing it off to some other service and getting money from them, and so forth, but whatever the reason the end result is the same. It becomes difficult and confusing for fans to find what they want, and in the case of the writers, directors, performers, and other people who actually made the content in question, all their work is reduced to numbers on a spreadsheet, without giving anyone the opportunity to actually experience it in the way intended.

Warner Bros.’ Max service has become the most notorious for this practice, canning numerous films that were close to completion (including a Batgirl movie, a holiday-themed sequel to Scoob!, and most recently the John Cena/Wile E. Coyote legal drama Coyote Vs. Acme), but they are by no means the only culprit. After a few weeks on their streamer, Disney+ pulled the kids’ sci-fi film Crater, later putting it out for sale or rent on digital media, but it’s no longer available as part of the prepaid package that director Kyle Patrick Alvarez’s mom can tell her friends to watch the next time they ask what her son is up to. But perhaps the strangest instance of this phenomenon came from Paramount+, the streaming service that built its audience as the online home of Star Trek, when they made the decision to not only cancel the nearly-finished second season of Star Trek: Prodigy, but to yank season one from the service as well. Since then, the show has been conspicuous by its absence. This summer they even launched a celebration of animated Star Trek to mark the 50th anniversary of Star Trek: The Animated Series, and while they spent a lot of time hyping that original series, Lower Decks, and the animated webseries Very Short Treks, they did the best they could to pretend that Prodigy didn’t exist. 

But the fans refused to play along. A strange thing happened when it became public that Prodigy was being taken down from Paramount+. Within a day or two, the Blu-Rays and DVDs for the first half of season one were completely sold out. (The second half had not been released yet.) You couldn’t find a copy in brick and mortar stores, and online retailers like Amazon, Best Buy, and Walmart all cleared out their warehouses before you could blink. It was as if fandom all, simultaneously, realized that media that only exists on a streaming platform can be removed at any time, capriciously, and without warning, and that the only sure way to have access to the content you want is to actually own a physical copy.

What a concept.

I’m not here to decry streaming or to say I’m gonna cancel Netflix. For one thing, that would be REALLY dumb, since they’re the service that wound up saving Prodigy, and I ‘m greatly looking forward to season two. But streaming services are proving themselves to be increasingly problematic for the companies that own them. They’ve become such a huge part of our lives that it’s easy to forget they’re still a relatively new business model, and what we’ve learned this year is that even the big boys like Disney and Warner Bros. haven’t actually figured out how to make money off of them yet. And sure, some of you may be thinking, “Well Disney has enough money, why should I care if Disney+ isn’t turning a profit?” That’s very progressive of you, make sure you put that on a t-shirt. But that doesn’t change the fact that the Walt Disney Global Media Conglomerate and Shadow Government and Pottery Export Business is still, in fact, a business, and if they can’t make money off a project they’re not going to keep making it. 

In the early days of broadcast TV, the burden of monetization was put on sponsors. Phillip Morris Cigarettes gave Desilu money to make I Love Lucy in exchange for the show promoting their product, everybody was happy, and lots of people got lung cancer.

Then came cable, and the model changed somewhat. While sponsors still existed, cable channels made the bulk of their money by selling their content to a cable provider like Cox or DirecTV, which made ITS money by charging consumers for packages of channels from those various sources. These days media companies are attempting to cut out the middleman with their own streaming services, making the content AND controlling the distribution themselves…only to discover that the middleman actually turned out to be kind of necessary in this particular equation. And since they haven’t yet worked out the new equation, they’re starting to cut corners – raising rates for the service, putting ads on streamers that didn’t have ads in the past, and of course, chopping content that they think they can make more money with some other way.

Physical media protects you from losing content, but it’s also becoming a way to show your support for a project. With streaming numbers being a closely-held secret, it can be almost impossible to tell how successful any series is. Fans were blindsided this week, for instance, when Disney+ announced that they won’t be doing a second season of the beloved Muppets Mayhem. (This has been a BAD year for shows that I loved enough to devote an entire Geek Punditry column to.) It was acclaimed by fans, but there was no physical release for us to attach our support to. I can’t say fit certain that it would have made a difference, but it certainly wouldn’t have hurt, because those numbers DO matter. When Star Trek: Picard wrapped up its third and final season, fans asked showrunner Terry Matalas what they could do to encourage Paramount to support his proposed Star Trek: Legacy spinoff series. His answer was telling: keep steaming Picard, yes, but also buy the Blu-Ray of Season Three so Paramount knows you will support it.

I’m not saying you need to rush out and buy everything that’s made, but if you want to send a message about what shows and movies you enjoy, buying the physical media helps accomplish that, and that will give support to similar projects in the future. Sure, I watched Fuller House on Netflix, but I don’t feel any particular need to get it on disc. But when Stranger Things drops its final season next year, you can bet I’ll be first in line for that complete series boxed set.

After Nolan made his comments, Guillermo del Toro added his own two cents to the discussion, saying, “Physical media is almost a Fahrenheit 451 (where people memorized entire books and thus became the book they loved) level of responsibility.” In other words, you’re not just clinging to that DVD set of the complete series of Mama’s Family for kicks, it is your civic duty. These things aren’t being preserved anymore, not by the people who actually own and control the IP, so it’s becoming incumbent upon the fans to do it themselves. This is especially true in a world where retailers like Best Buy have announced that they’re abandoning physical media sales entirely. Back before I had a kid and there was such a thing as free time, I could spent hours wandering around the Best Buy DVD section. Over the years I got sadder every time I stepped into the store, watching my favorite section get smaller and smaller. As of now, I honestly don’t remember the last time I walked into a Best Buy store, and that’s on them.

Movies and TV are not, of course, the only kinds of content affected by streaming. Music was hit a long time ago, and eBooks have been around for quite some time. In both of those arenas, though, something odd has happened. The importance of the physical media has grown in the digital age. Despite the obvious convenience of eBooks, a survey showed that in 2022 print books outsold them nearly four-to-one. And in the area of music, while lots of people use Spotify or Amazon Music to get their pop fix, die-hard fans have actually gone back in time and resurrected the vinyl album as their physical format of choice. Spotify is fine for a casual listener, but the hardcore fans want something they can see, touch, hold, display, and screech in terror when their kids hit the arm on the record player and scratch it up. I think, in the next few years, movie and TV fans will experience a similar renaissance. Casual fans will settle for Netflix and Hulu, but the collectors (a faction that will increase in both number and intensity) will thirst for that physical release with pristine picture and sound and loaded with extra features. 

So be a Chris Nolan, guys. Get your Barbenheimer fix on a disc. And try not to beat anybody up in the electronics aisle. 

Blake M. Petit is a writer, teacher, and dad from Ama, Louisiana. His current writing project is the superhero adventure series Other People’s Heroes: Little Stars, a new episode of which is available every Wednesday on Amazon’s Kindle Vella platform. He hopes you all have a great Christmas season, and he promises loads of holiday content right here, because that’s the kind of nerd he is.

BONUS ANNOUNCEMENT!

In October I introduced a new feature to Geek Punditry, Playing Favorites, in which I give you a topic and ask you for suggestions of categories to share some of my favorite things. For example, the category for Halloween was “Horror Movies,” and suggestions included things like sci-fi/horror movies, comedy/horror hybrids, horror movie performances that I felt deserved Oscar recognition, and lots of other cool choices. It wound up filling up two full columns! (Part One, Part Two)

Well, never let it be said that I don’t know how to milk an idea to death use a good idea when it’s available. With Christmas coming up, I’m announcing the next round of Playing Favorites, in which I’m asking you guys for categories of Christmas content! Movies, books, TV shows, comics – what are the categories I can play favorites with this time? Give me your suggestions in the comments below or on whatever social media you used to find this link!